Your systems only notice people who’ve already decided to engage.
Marketing automation, lead scoring, a dedicated enquiries team: built for what reaches you, not what happens before it. More staff doesn't fix that. It just adds people to the slice you could already see.
Wrong-fit applicants arrive with nothing flagged. The mismatch surfaces during-after application, after time’s already gone in on both sides.
They don't apply because they changed their mind. They don't apply because nobody gave them what they needed in the moment.
What you were compared against, what made them consider you, what made them rule you out. None of it is visible to you right now











