Graduate Diploma of Creative Advertising
Creative Media
A course by
Media Design School
A hands-on Graduate Diploma focused on creative advertising, copywriting, and art direction, immersing students in real agency environments and preparing them for leading roles in advertising, PR, and production agencies.
NZ$12,650
inc GST
Enquire about international pricing
Blended study
This is a mix of online learning & face-to-face sessions
Media Design School at Strayer, Auckland
It will take a total of 1 year
NZ$12,650
inc GST
Enquire about international pricing
Core skills this course teaches
Develop creative advertising concepts
Generate and realise ideas for advertising campaigns, with a focus on surprise, delight, and effectiveness.
Work collaboratively in creative teams
Operate effectively as a copywriter or art director in creative partnerships, mirroring real-world industry practice.
Respond to industry briefs and competitions
Benchmark work through participation in national and international industry competitions and live briefs judged by professionals.
About This Course
The Graduate Diploma of Creative Advertising at Media Design School at Strayer is an immersive, industry-focused programme designed to launch careers in creative advertising, copywriting, and art direction. The curriculum emphasises learning by doing, with students working in creative departments, tackling real briefs and competitions set by industry. The course culminates in an industry showcase where students present their portfolios to creative directors and recruiters, and 90% of teams find agency placements soon after. Graduates enjoy global career opportunities and a track-record of winning industry awards.
Course Content
- Foundation elements of visual communication
- Copywriting
- Techniques for generating ideas
- Art Direction
- Creative Thinking and Idea Generation
- Creative Development for Static Mediums
- Creative Development in Dynamic Mediums
- Integrated Creative Development
- Partnered creative work (copywriter and art director teams)
- Live briefs and industry competitions
- Final industry showcase portfolio
Entry Requirements
Bachelor's Degree or equivalent work experience
Portfolio (Creative Advertising Task Sheet)
Build towards these roles
Junior Art DirectorJunior CopywriterCreative DirectorSenior Art DirectorSenior CopywriterCreative Generalist in digital teams (e.g. Facebook, IBM)
Build skills in these industries
AdvertisingMediaCreative IndustriesMarketingPublic Relations
