Bachelor of Creative Media
Creative Media
A course by
UCOL
Develop skills as a creative image maker in the UCOL Bachelor of Creative Media. This multidisciplinary Level 7 degree covers illustration, filmmaking, 3D/animation, photography, and design, equipping students for a range of roles in the creative industries.
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Core skills this course teaches
Develop technical and creative proficiency across multiple media
Gain competence in a variety of media including digital design, photography, illustration, videography, and 3D/animation, combining these to create innovative projects.
Industry readiness through real-world experience
About This Course
The Bachelor of Creative Media at UCOL is a three-year, Level 7 degree designed to prepare aspiring creatives for dynamic careers in visual culture and creative industries. Students combine wide-ranging digital technologies and arts in areas such as graphic design, illustration, photography, video, and 3D modelling. The program features innovative, project-based learning, real client interactions through a work-integrated 'Workhub', and opportunities to specialise in chosen media. Graduates are industry-ready with both technical and conceptual skills, business awareness, and a professional portfolio, suitable for roles in photography, design, video production, and more.
Course Content
- Visual Language: Fundamentals of composition, gestalt principles, colour theory
- Digital Technologies: Application of processes and techniques in digital media
- Creative Media: Design, photography, video/filmmaking, illustration, 3D/animation
- Contextual Studies: Theories and issues in contemporary creative media
- Creative Media Workshops: Hands-on skill development in chosen specialisations
- Critical Studies: Research methodologies, cultural/historical influences, industry trends
- Industry Practice: Business and marketing for creative industries, 80 hours of work experience
- Work-integrated Learning: 380 hours of work experience (includes 120 hours in year three)
- Professional Portfolio and Exhibition: Portfolio development, final graduate exhibition
Entry Requirements
Build towards these roles
Commercial PhotographerPortrait PhotographerWedding PhotographerArchitectural PhotographerGraphic DesignerIllustratorMarketing DesignerWeb DesignerStoryboard ArtistAnimatorPhotojournalist
UCOL is a polytechnic built around the kind of learning that actually sticks — hands-on, practical, and grounded in the real world. With campuses across the lower North Island and a programme range that stretches from trades and health to creative arts and IT, it's a strong fit for learners who want a clear path into work without unnecessary detours. Whether you're fresh out of school, changing direction, or building on what you already know, UCOL is set up to meet you where you are.
