Graduate Diploma in Communication (Public Sector)
Media & Comms
A course by
SIT
The Graduate Diploma in Communication (Public Sector) equips communications professionals with advanced skills in managing media, planning events, advising management, and handling communication strategies in local government and public sector organisations.
Online study
Flexible online learning from anywhere
SIT2LRN Distance Learning, Online
It will take a total of 1 year
Core skills this course teaches
Advanced public sector communications skills
Develop the ability to plan and implement complex communications in local government and wider public sector contexts.
Relationship management with media
Gain skills in developing and maintaining relationships with local and national media.
Event and crisis communication planning
Learn to plan for both positive and adverse events, advise senior management, and use PR practices in crisis situations.
What You're Signing Up For
This graduate diploma is designed for professionals aiming to specialise in public sector communication, especially in local government. Students will formalise and expand their practical communication skills, developing a sound theoretical base. Graduates will be prepared for advanced communications roles, including managing internal and external communications, crisis situations, community engagement, and advising senior management. The course covers strategy, public sector political environments, communication law and ethics, media practice, and applied research.
Course Content
- Communication Strategy - Public Sector
- The Political Environment
- Communication Law and Ethics
- Advanced Media Studies (elective)
- Online and Advanced Technologies (elective)
- Crisis and Emergency Communication (elective)
- Relationships, Influence and Leadership (elective)
- Research Methodology
- Research Project
What you need to know first
A relevant undergraduate degree or equivalent practical, professional, or educational experience
What sort of industry will this job lead to
Public sector
Government communications
Media
Local government
Future employment opportunities might be
Communications Advisor/Manager in local government
Media Advisor