Advertising and Brand Creativity Major - Bachelor of Communication Studies
Sales & Marketing
A course by
AUT
Develop ideation, art direction and copywriting skills for contemporary advertising and brand campaigns. Work on real briefs for actual clients, build a professional portfolio, and gain agency-linked experience in New Zealand's only university degree focused on advertising creativity.
In-person study
Face-to-face learning in a physical classroom setting
City Campus, Auckland
It will take a total of 3 years
Core skills this course teaches
Develop creative advertising campaigns
Generate and execute campaign ideas from concept through to delivery across multiple media platforms.
Build industry-ready professional portfolio
Produce and curate advertising work suitable for presentation to potential employers and clients.
Master art direction and copywriting
Apply practical skills in visual storytelling, copywriting, and layout for different advertising formats.
What You're Signing Up For
The Advertising and Brand Creativity major in the Bachelor of Communication Studies equips you with practical and conceptual skills for a career in advertising or brand communication. Learn to develop effective campaigns, from the initial idea and creative strategy to producing ads for print, online, and broadcast media. Engage directly with New Zealand's top advertising agencies and client brands, and graduate with a professional portfolio showcasing your work for real products and clients.
Course Content
- Creative ideation and problem-solving
- Advertising and brand campaign development
- Copywriting for print, radio, TV and digital
- Art direction and visual communication
- Media strategy and planning
- Communication theories and ethics
- Media production foundations
- Intercultural and political communication
- Industry briefs with agency involvement
- Development of professional advertising portfolios
What you need to know first
University Entrance or equivalent
Preferred subjects: Art History, Business Studies, Drama, English, Media Studies, History, Social Studies, Te Reo Māori or Te Reo Rangatira
What sort of industry will this job lead to
Advertising
Marketing
Media and Communication
Brand Management
Future employment opportunities might be
Account Director or Planner
Art Director