Bachelor of Business (Marketing Major)
Sales & Marketing
A course by
AUT
Develop the skills to understand consumer behaviour, market research, and integrated marketing communication with AUT's Bachelor of Business, Marketing major.
NZ$25,170
inc GST
Enquire about international pricing
Core skills this course teaches
Understand Customer and Marketplace Behaviour
Identify and address customer needs, analyse consumer behaviour, and derive market insights.
Integrate Marketing Communications
Utilise omni-channel approaches, blending digital and traditional methods for effective business solutions.
About This Course
The Bachelor of Business (Marketing Major) at AUT provides students with a deep understanding of how markets operate, why consumers behave as they do, and how to develop effective multi-channel marketing solutions. Through courses covering consumer behaviour, marketing research, digital and social media, strategy, and brand management, students gain both theoretical knowledge and practical experience, including a final semester capstone experience with real-world organisations.
Course Content
- Consumer and Organisational Behaviour
- Financial Decision Making and Information Systems
- Economics and International Business
- Ethics, Responsibility and Sustainability
- Marketing Insights
- Marketing Research
- Marketing Relationships
- Consumer Behaviour
- Strategic Marketing
- Integrated Marketing Communications
- Digital, Social Media and Mobile Marketing
- Marketing for Social Impact
- Co-operative Education Capstone (Work Integrated Learning)
Entry Requirements
University Entrance or equivalent
Build towards these roles
Market insights analystCustomer experience and insights researcherSales account managerAdvertising agency plannerBrand managerMarketing co-ordinatorBusiness development managerProduct buyerShopping centre managerCustomer relationship managerOmni-channel communications manager
