Sales & Marketing
A course by
AUT
Develop the skills to understand consumer behaviour, market research, and integrated marketing communication with AUT's Bachelor of Business, Marketing major.
In-person study
Face-to-face learning in a physical classroom setting
Available in 2 locations
It will take a total of 3 years

Identify and address customer needs, analyse consumer behaviour, and derive market insights.

Utilise omni-channel approaches, blending digital and traditional methods for effective business solutions.

Conduct marketing research and formulate strategic marketing initiatives to build brands and support growth.
The Bachelor of Business (Marketing Major) at AUT provides students with a deep understanding of how markets operate, why consumers behave as they do, and how to develop effective multi-channel marketing solutions. Through courses covering consumer behaviour, marketing research, digital and social media, strategy, and brand management, students gain both theoretical knowledge and practical experience, including a final semester capstone experience with real-world organisations.
What you need to know first
University Entrance or equivalent

Marketing
Business
Sales
Advertising
Consumer Insights
Brand Management

Market insights analyst
Sales & Marketing
A course by
AUT
Develop the skills to understand consumer behaviour, market research, and integrated marketing communication with AUT's Bachelor of Business, Marketing major.
In-person study
Face-to-face learning in a physical classroom setting
Available in 2 locations
It will take a total of 3 years

Identify and address customer needs, analyse consumer behaviour, and derive market insights.

Utilise omni-channel approaches, blending digital and traditional methods for effective business solutions.

Conduct marketing research and formulate strategic marketing initiatives to build brands and support growth.
The Bachelor of Business (Marketing Major) at AUT provides students with a deep understanding of how markets operate, why consumers behave as they do, and how to develop effective multi-channel marketing solutions. Through courses covering consumer behaviour, marketing research, digital and social media, strategy, and brand management, students gain both theoretical knowledge and practical experience, including a final semester capstone experience with real-world organisations.
What you need to know first
University Entrance or equivalent

Marketing
Business
Sales
Advertising
Consumer Insights
Brand Management

Market insights analyst
Customer experience and insights researcher
Sales account manager
Advertising agency planner
Brand manager
Marketing co-ordinator
Business development manager
Product buyer
Shopping centre manager
Customer relationship manager
Omni-channel communications manager
Customer experience and insights researcher
Sales account manager
Advertising agency planner
Brand manager
Marketing co-ordinator
Business development manager
Product buyer
Shopping centre manager
Customer relationship manager
Omni-channel communications manager