Social Marketing and Ethics
Sales & Marketing
A course by
Lincoln University
Core skills this course teaches
Analyse contemporary societal issues
Students will be able to critically analyze current societal issues affecting marketing and society.
Evaluate social marketing’s core concepts and practice
Students will evaluate fundamental theories and practices underpinning social marketing.
Develop a social marketing campaign
Students will create a social marketing campaign applying relevant concepts and practical approaches.
What You're Signing Up For
The course 'Social Marketing and Ethics' explores the theoretical and practical aspects of social marketing and ethical considerations. Students analyze societal issues, evaluate social marketing concepts and practices, develop social marketing campaigns, and assess marketing's role in improving societal good and consumer well-being. The course includes prerequisites of prior relevant credit points and restrictions related to similar courses.
Course Content
- Contemporary societal issues analysis
- Social marketing core concepts and practice evaluation
- Development of social marketing campaigns applying social marketing concepts
- Application of ethical considerations within social marketing contexts
- Evaluation of marketing's role in improving societal good and consumer well-being
What you need to know first
A minimum of 60 credit points from the specified courses
Any level 100 course