Sales & Marketing
A course by
New Zealand Institute of Education
A 7-week online NZQA Level 5 micro-credential course teaching practical skills in using AI tools for marketing, including content creation, data analysis, automation, reporting, and ethical use.
Online study
Flexible online learning from anywhere
It will take a total of 7 weeks
This course requires 10 hours per week

Gain practical experience using leading AI tools to automate and improve routine marketing activities.

Learn prompt engineering techniques to generate high-quality outputs from AI content generation tools.

Smoothly incorporate AI into your day-to-day marketing work, including content creation, research, and brand management.
This practical online course equips marketing professionals and those interested in digital marketing with hands-on experience using AI tools like ChatGPT, Claude AI, Microsoft Copilot, and Google Gemini. Across 7 weeks, you’ll learn how to leverage AI to streamline content creation, automate routine tasks, analyze data, predict customer behaviors, and maintain ethical marketing practices. The course includes real-world applications and provides an NZQA Level 5 Certificate in AI Marketing Practice upon completion.
What you need to know first
Laptop or desktop computer (PC or Apple)
Good internet connection

Marketing
Digital Marketing
Advertising
Sales

Digital marketing roles
Marketing strategist
Sales & Marketing
A course by
New Zealand Institute of Education
A 7-week online NZQA Level 5 micro-credential course teaching practical skills in using AI tools for marketing, including content creation, data analysis, automation, reporting, and ethical use.
Online study
Flexible online learning from anywhere
It will take a total of 7 weeks
This course requires 10 hours per week

Gain practical experience using leading AI tools to automate and improve routine marketing activities.

Learn prompt engineering techniques to generate high-quality outputs from AI content generation tools.

Smoothly incorporate AI into your day-to-day marketing work, including content creation, research, and brand management.
This practical online course equips marketing professionals and those interested in digital marketing with hands-on experience using AI tools like ChatGPT, Claude AI, Microsoft Copilot, and Google Gemini. Across 7 weeks, you’ll learn how to leverage AI to streamline content creation, automate routine tasks, analyze data, predict customer behaviors, and maintain ethical marketing practices. The course includes real-world applications and provides an NZQA Level 5 Certificate in AI Marketing Practice upon completion.
What you need to know first
Laptop or desktop computer (PC or Apple)
Good internet connection

Marketing
Digital Marketing
Advertising
Sales

Digital marketing roles
Marketing strategist
Word processing and presentation programmes
Access to a business to apply learnings
Right to study in New Zealand (citizenship, residency, or appropriate visa)
Meet English language requirements (e.g. IELTS 5.5, or prior secondary/tertiary education in English)
Must reside in New Zealand (not studying from overseas)
Content creator
Marketing automation specialist
Word processing and presentation programmes
Access to a business to apply learnings
Right to study in New Zealand (citizenship, residency, or appropriate visa)
Meet English language requirements (e.g. IELTS 5.5, or prior secondary/tertiary education in English)
Must reside in New Zealand (not studying from overseas)
Content creator
Marketing automation specialist