AI in Marketing Course
Sales & Marketing
A course by
New Zealand Institute of Education
A practical, in-depth 7-week NZQA-accredited micro-credential course teaching marketers how to harness AI tools (ChatGPT, Claude AI, Microsoft Copilot, Google Gemini, etc.) for content creation, automation, data analysis, and improved marketing strategy.
NZ$1,200
inc GST
Enquire about international pricing
NZ$1,200
inc GST
Enquire about international pricing
Core skills this course teaches
Hands-on Experience with AI Tools
Gain direct experience using AI tools such as ChatGPT, Claude AI, Microsoft Copilot, Google Gemini, Midjourney, and Canva AI in marketing applications.
Create AI-Driven Content
Develop and use prompts to create compelling marketing copy, video, and graphics, and critically assess the quality and impact of AI-generated content.
What You're Signing Up For
This NZQA Level 5 Certificate in AI Marketing Practice is a 7-week course delivered 100% online, designed for marketers wanting to upskill in AI-driven tools and strategies. Learners gain hands-on practice with leading AI software, develop advanced prompt engineering skills, and learn to integrate and automate key marketing tasks—including analytics and campaign performance measurement—while considering the ethical aspects of AI. The course is taught by a practising industry expert and includes both live and self-directed learning.
Course Content
- Overview of AI technology in marketing
- Hands-on practice with AI tools: ChatGPT, Claude AI, Microsoft Copilot, Google Gemini, Midjourney, Canva AI
- Prompt engineering for marketing applications
- Content creation (text, video, graphics) using AI
- Critically assessing AI-generated work
- Integrating AI tools into marketing workflow
- Automating data analysis and campaign reporting
- Predicting customer behaviour using AI
- Trend spotting and strategic planning with AI
- Ethics and best practices in AI marketing
What you need to know first
Laptop or desktop computer (PC or Apple)
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