AI in Marketing Course
Sales & Marketing
A course by
New Zealand Institute of Education
A 7-week online NZQA Level 5 micro-credential course teaching practical skills in using AI tools for marketing, including content creation, data analysis, automation, reporting, and ethical use.
Online study
Flexible online learning from anywhere
It will take a total of 7 weeks
This course requires 10 hours per week
Core skills this course teaches
Apply AI tools in marketing tasks
Gain practical experience using leading AI tools to automate and improve routine marketing activities.
Develop effective AI prompts
Learn prompt engineering techniques to generate high-quality outputs from AI content generation tools.
Integrate AI into marketing workflows
Smoothly incorporate AI into your day-to-day marketing work, including content creation, research, and brand management.
What You're Signing Up For
This practical online course equips marketing professionals and those interested in digital marketing with hands-on experience using AI tools like ChatGPT, Claude AI, Microsoft Copilot, and Google Gemini. Across 7 weeks, you’ll learn how to leverage AI to streamline content creation, automate routine tasks, analyze data, predict customer behaviors, and maintain ethical marketing practices. The course includes real-world applications and provides an NZQA Level 5 Certificate in AI Marketing Practice upon completion.
Course Content
- AI tools overview (ChatGPT, Claude AI, Copilot, Gemini, Midjourney, Canva AI)
- Prompt engineering for marketers
- Content creation using AI (text, video, graphics)
- Integrating AI into marketing workflows
- Automating data analysis and campaign performance measurement
- Predicting customer behavior with AI
- Performance reporting and automation
- Ethical and responsible use of AI in marketing
What you need to know first
Laptop or desktop computer (PC or Apple)
Good internet connection
What sort of industry will this job lead to
Marketing
Digital Marketing
Advertising
Sales
Future employment opportunities might be
Digital marketing roles
Marketing strategist