Digital Marketing Strategy Course
Sales & Marketing
A course by
New Zealand Institute of Education
Develop a comprehensive digital marketing strategy with this NZQA Level 5 micro-credential. Delivered online over 7 weeks, students build practical skills in digital marketing, analysis, and implementation, leading to a Certificate in Digital Marketing Strategy.
NZ$980
inc GST
Enquire about international pricing
NZ$980
inc GST
Enquire about international pricing
Core skills this course teaches
Build an actionable digital marketing strategy
Students will be able to create a digital marketing strategy that aligns with business goals and objectives and is ready for immediate implementation.
Analyse marketing trends and channels
Students will be able to evaluate digital marketing trends, select appropriate channels, and analyse customer journeys and competitor actions.
What You're Signing Up For
NZIE’s Digital Marketing Strategy course provides the foundational skills needed to create, implement, and analyse strategies for digital marketing across industries. You’ll learn through a blend of live evening online classes and self-directed video tutorials, focusing on creating a strategy for your business or digital context. By course end, you’ll have an actionable digital marketing plan, practical portfolio, and an NZQA accredited micro-credential. Topics covered include social media, SEO, SEM, email and content marketing, market research, buyer personas, and the impact of AI on digital strategy.
Course Content
- Creating a digital marketing strategy aligned to organisational goals
- Analysing digital marketing trends, strategies, and channels
- Understanding marketing channels and their integration
- Social media marketing
- Search engine optimisation (SEO)
- Search engine marketing (SEM)
- Email marketing
- Content marketing
- Impact of artificial intelligence (AI) on marketing strategies
- Market research and audience segmentation
- Setting measurable objectives (SMART goals)
- Selecting marketing channels, budgets, and timelines
- Legal, cultural, and ethical considerations in digital marketing
What you need to know first
Laptop or desk computer (PC or Apple)
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