Digital Marketing Strategy Course
Develop a comprehensive digital marketing strategy with this NZQA Level 5 micro-credential. Delivered online over 7 weeks, students build practical skills in digital marketing, analysis, and implementation, leading to a Certificate in Digital Marketing Strategy.
NZ$980
inc GST
Enquire about international pricing
Online study
Flexible online learning from anywhere
It will take a total of 7 weeks
This course requires 10 hours per week
NZ$980
inc GST
Enquire about international pricing
Core skills this course teaches
Build an actionable digital marketing strategy
Students will be able to create a digital marketing strategy that aligns with business goals and objectives and is ready for immediate implementation.
Analyse marketing trends and channels
Students will be able to evaluate digital marketing trends, select appropriate channels, and analyse customer journeys and competitor actions.
Apply digital marketing tools and techniques
Students will gain hands-on experience using a variety of digital marketing channels including SEO, SEM, email, and content marketing.
About This Course
NZIE’s Digital Marketing Strategy course provides the foundational skills needed to create, implement, and analyse strategies for digital marketing across industries. You’ll learn through a blend of live evening online classes and self-directed video tutorials, focusing on creating a strategy for your business or digital context. By course end, you’ll have an actionable digital marketing plan, practical portfolio, and an NZQA accredited micro-credential. Topics covered include social media, SEO, SEM, email and content marketing, market research, buyer personas, and the impact of AI on digital strategy.
Course Content
- Creating a digital marketing strategy aligned to organisational goals
- Analysing digital marketing trends, strategies, and channels
- Understanding marketing channels and their integration
- Social media marketing
- Search engine optimisation (SEO)
- Search engine marketing (SEM)
- Email marketing
- Content marketing
- Impact of artificial intelligence (AI) on marketing strategies
- Market research and audience segmentation
- Setting measurable objectives (SMART goals)
- Selecting marketing channels, budgets, and timelines
- Legal, cultural, and ethical considerations in digital marketing
Entry Requirements
Laptop or desk computer (PC or Apple)
Good internet connection
Word processing and presentation software
Access to a business or organisation for practical application
Right to study in New Zealand (citizenship, residency, or suitable visa)
Meet English language requirements (3 years secondary education in English from select countries, or NZQA Level 3, or IELTS 5.5 with no band below 5, or equivalent)
Reside in New Zealand (excluding The Cook Islands, Tokelau, Ross Ice Shelf or other overseas locations)
Build towards these roles
Digital Marketing StrategistMarketing CoordinatorBusiness Owner/EntrepreneurMarketing ConsultantCampaign Manager
Build skills in these industries
MarketingDigital MarketingBusinessCommunications
