Digital Marketing Strategy Course
Sales & Marketing
A course by
New Zealand Institute of Education
A 7-week, NZQA Level 5 micro-credential delivered online, where you’ll develop and implement a digital marketing strategy to drive business growth and earn a Certificate in Digital Marketing Strategy.
Online study
Flexible online learning from anywhere
It will take a total of 7 weeks
This course requires 10 hours per week
Core skills this course teaches
Develop a digital marketing strategy
Graduates will be able to build a cohesive digital marketing strategy that aligns with an organisation’s goals and objectives.
Analyse digital marketing channels and trends
Learners will understand and evaluate various digital marketing channels, use market research, and leverage digital trends for business growth.
Implement digital marketing practices
Students will gain practical skills to select suitable channels, set objectives, budget resources, and measure outcomes in digital campaigns.
What You're Signing Up For
NZIE’s Digital Marketing Strategy Course empowers learners to create and implement digital marketing strategies tailored to organisational goals. The program covers market research, trend analysis, selecting digital channels, strategy creation, and ethical considerations. It is suitable for individuals looking to leverage digital tools for business growth and culminates in a tangible marketing strategy and an NZQA-accredited certificate.
Course Content
- Creating a digital marketing strategy aligned with business objectives
- Analysing digital marketing trends and channels
- Understanding diverse marketing channels (social media, SEO, SEM, email, content marketing)
- Planning for buyer personas and customer journeys
- Market research and competitor analysis
- Setting measurable goals (SMART goals)
- Budgeting and timeline creation for strategies
- Legal, cultural, and ethical considerations in digital marketing
- Impact of artificial intelligence on digital marketing
What you need to know first
Right to study in New Zealand (citizenship, residency, student or visitor visa with study conditions)
What sort of industry will this job lead to
Marketing
Digital Media
Business Consulting
Communications
Future employment opportunities might be
Digital Marketing Assistant
Marketing Coordinator