Diploma in Digital Marketing (Applied) Level 7
Sales & Marketing
A course by
New Zealand Institute of Education
A one-year, Level 7 NZQA-accredited diploma in digital marketing delivered fully online, teaching comprehensive, practical digital marketing skills to prepare graduates for a wide range of digital marketing roles.
Online study
Flexible online learning from anywhere
It will take a total of 1 year
Core skills this course teaches
Develop and implement digital marketing strategies
Learn how to design, implement, and execute effective digital marketing strategies across major platforms such as Google, Facebook, and Instagram.
Optimise digital content and media
Understand and apply content strategy and scheduling for business objectives. Learn content creation, content engagement, and media management.
Utilise SEO and SEM techniques
Apply search engine optimisation and marketing practices to rank content, manage PPC campaigns, and leverage Google Ads.
What You're Signing Up For
NZIE's Diploma in Digital Marketing (Applied) Level 7 is New Zealand’s first and most comprehensive diploma in digital marketing. Designed with industry experts, the program covers essential digital marketing fields including content and social media marketing, SEO, SEM, data analytics, digital design, email campaigns, website and eCommerce, and more. Delivered fully online, it offers practical, applied training by industry practitioners, aiming to equip learners for immediate employment in digital marketing roles, freelance work, or advancement within their organisations.
Course Content
- Digital Marketing Principles and Practice
- Content Marketing and Media
- Digital Design Principles (Adobe Creative Cloud)
- Websites and eCommerce (including WordPress and CMS)
- Email Marketing
- Social Media Marketing
- Search Engine Marketing (SEO and PPC/Google Ads)
- Data Analysis and Reporting
- Strategy design, implementation, and execution
What you need to know first
Likely to require evidence of prior academic study at Level 6 or equivalent, or relevant work experience (exact entry requirements not listed on this page).
What sort of industry will this job lead to
Digital marketing
Advertising
Publishing
E-commerce
Business services
Future employment opportunities might be
Digital Marketing Coordinator/Specialist