Meta Ads Manager Course
Sales & Marketing
A course by
New Zealand Institute of Education
A practical online course to master Facebook and Instagram advertising using Meta Ads Manager, empowering students to run and optimise effective digital marketing campaigns for businesses.
Online study
Flexible online learning from anywhere
It will take a total of 1 week
Core skills this course teaches
Manage and operate Meta Ads Manager
Develop the skills to efficiently set up and utilise Meta Ads Manager for advertising on Facebook and Instagram.
Create and optimise ad campaigns
Learn to structure, launch, and refine advertising campaigns to maximise performance and ROI.
Understand ad targeting and audience segmentation
Gain expertise in identifying and targeting the right audience segments based on behaviour and demographics.
What You're Signing Up For
NZIE’s Meta Ads Manager course is an on-demand, 100% online training designed for individuals wanting deep, actionable skills in running Facebook and Instagram ad campaigns. Through flexible, self-paced modules, participants learn to operate Meta Ads Manager, build targeted campaigns, analyse results, and boost social ROI—skills suitable for marketers, business owners, or those switching careers into digital marketing.
Course Content
- Setting up and optimising a Meta business account.
- Overview of Meta Ads Manager and its capabilities.
- Facebook and Instagram ad goals, formats, placements, and targeting.
- Understanding advertising jargon and key terminology.
- Building buyer personas based on audience demographics and behaviour.
- Basics of creative advertising and effective calls to action.
- Using analytics, understanding crucial metrics, and reporting for campaign improvement.
- Access to 57 online lessons and 5 quizzes.
What you need to know first
Laptop or desktop computer (PC or Apple)
Good internet connection
What sort of industry will this job lead to
Digital Marketing
Advertising
Social Media
Future employment opportunities might be
Digital Marketing Specialist
Social Media Manager
Freelance Marketing Consultant