Paid Search Advertising Course
Sales & Marketing
A course by
New Zealand Institute of Education
A 7-week NZQA-approved micro-credential equipping you with practical skills in paid search advertising, including campaign strategy, ad creation, bidding, and optimisation, with a focus on Google Ads.
Online study
Flexible online learning from anywhere
It will take a total of 7 weeks
This course requires 10 hours per week
Core skills this course teaches
Strategic & Technical Proficiency in Paid Search
Develop foundational knowledge and advanced techniques to manage Google Ads and similar paid search campaigns effectively.
Campaign Planning & Goal Setting
Establish clear advertising objectives aligned with business goals and define key performance indicators (KPIs) for success.
Designing Effective Ads
Create mock-up ad creatives in video, image, or text formats to enhance campaign effectiveness and adapt messaging to business needs.
What You're Signing Up For
This comprehensive online micro-credential provides a solid foundation in paid search advertising. From setting up accounts to designing effective ads, learners gain practical expertise in Google Ads, campaign strategy, KPI setting, keyword selection, and budget management. The course is industry-driven and designed for both beginners and those looking to advance in digital marketing. Assessment is hands-on, with learners building a real campaign proposal. Graduates receive an NZQA-accredited Certificate in Paid Search Advertising.
Course Content
- Introduction to paid search advertising and Google Ads
- Campaign strategy and goal setting
- Defining KPIs for advertising success
- Keyword and audience targeting
- Ad creative development (video, image, text formats)
- Bidding strategies and budget management
- Optimisation techniques for campaign performance
- Using analytics and reporting tools
- Hands-on proposal for paid search implementation
- Industry best practices
What you need to know first
Laptop or desktop computer
What sort of industry will this job lead to
Advertising
Digital Marketing
Business
Future employment opportunities might be
Digital Marketing Coordinator
Paid Search Campaign Manager
SEM Specialist