Sales & Marketing
A course by
New Zealand Institute of Education
A 7-week NZQA-approved micro-credential equipping you with practical skills in paid search advertising, including campaign strategy, ad creation, bidding, and optimisation, with a focus on Google Ads.
Online study
Flexible online learning from anywhere
It will take a total of 7 weeks
This course requires 10 hours per week

Develop foundational knowledge and advanced techniques to manage Google Ads and similar paid search campaigns effectively.

Establish clear advertising objectives aligned with business goals and define key performance indicators (KPIs) for success.

Create mock-up ad creatives in video, image, or text formats to enhance campaign effectiveness and adapt messaging to business needs.
This comprehensive online micro-credential provides a solid foundation in paid search advertising. From setting up accounts to designing effective ads, learners gain practical expertise in Google Ads, campaign strategy, KPI setting, keyword selection, and budget management. The course is industry-driven and designed for both beginners and those looking to advance in digital marketing. Assessment is hands-on, with learners building a real campaign proposal. Graduates receive an NZQA-accredited Certificate in Paid Search Advertising.
What you need to know first
Laptop or desktop computer

Advertising
Digital Marketing
Business

Digital Marketing Coordinator
Paid Search Campaign Manager
SEM Specialist
Sales & Marketing
A course by
New Zealand Institute of Education
A 7-week NZQA-approved micro-credential equipping you with practical skills in paid search advertising, including campaign strategy, ad creation, bidding, and optimisation, with a focus on Google Ads.
Online study
Flexible online learning from anywhere
It will take a total of 7 weeks
This course requires 10 hours per week

Develop foundational knowledge and advanced techniques to manage Google Ads and similar paid search campaigns effectively.

Establish clear advertising objectives aligned with business goals and define key performance indicators (KPIs) for success.

Create mock-up ad creatives in video, image, or text formats to enhance campaign effectiveness and adapt messaging to business needs.
This comprehensive online micro-credential provides a solid foundation in paid search advertising. From setting up accounts to designing effective ads, learners gain practical expertise in Google Ads, campaign strategy, KPI setting, keyword selection, and budget management. The course is industry-driven and designed for both beginners and those looking to advance in digital marketing. Assessment is hands-on, with learners building a real campaign proposal. Graduates receive an NZQA-accredited Certificate in Paid Search Advertising.
What you need to know first
Laptop or desktop computer

Advertising
Digital Marketing
Business

Digital Marketing Coordinator
Paid Search Campaign Manager
SEM Specialist
Good internet connection
Word processing and presentation software
Google Account
Access to a business (real or virtual) for practical application
Must have the right to study in New Zealand (citizen, resident, or valid visa)
Meet English Language requirements (see international requirements)
Marketing Executive
Small business owner developing online marketing
Good internet connection
Word processing and presentation software
Google Account
Access to a business (real or virtual) for practical application
Must have the right to study in New Zealand (citizen, resident, or valid visa)
Meet English Language requirements (see international requirements)
Marketing Executive
Small business owner developing online marketing