Paid Search Advertising Course
Sales & Marketing
A course by
New Zealand Institute of Education
Gain a solid foundation in paid search advertising, including campaign strategy, ad creative, bidding, and optimisation. Complete hands-on projects and earn an NZQA-accredited micro-credential Certificate in Paid Search Advertising.
NZ$980
inc GST
Enquire about international pricing
NZ$980
inc GST
Enquire about international pricing
Core skills this course teaches
Analyse and design paid search advertising strategy
Learners will be able to evaluate an existing paid ad strategy or develop tailored recommendations for businesses new to paid search advertising.
Set campaign objectives and define KPIs
Establish clear advertising objectives aligned to business goals and define specific KPIs for paid ad campaigns.
What You're Signing Up For
This comprehensive course equips learners with practical and strategic know-how in paid search advertising, from account setup to advanced optimisation techniques. It covers strategic goal-setting, KPI definition, ad creation in various formats, keyword selection, bidding and budget management. Learners get hands-on with platforms like Google Ads, Bing, and YouTube Ads, and will produce a paid search proposal as part of their assessment. The course is delivered fully online and is NZQA-approved, leading to a micro-credential certificate.
Course Content
- Evaluate and strategise paid advertising for businesses
- Set advertising goals and plan campaigns aligned with business objectives
- Define key performance indicators (KPIs) for campaign success
- Create and design ad creatives (video, image, text)
- Develop and optimise bidding strategies
- Adjust advertising budgets based on business goals
- Hands-on training with Google Ads, Bing, YouTube Ads and similar platforms
- Track and analyse advertising performance metrics
- Produce a paid search advertising proposal
What you need to know first
Laptop or desktop computer (PC or Apple)
Find these employment opportunities
Digital marketing specialistPPC (Pay-Per-Click) specialistSEM/Paid search specialistMarketing coordinatorSmall business owner managing in-house paid search campaigns
