Personal Branding on LinkedIn
Sales & Marketing
A course by
New Zealand Institute of Education
Develop your personal brand and grow your business on LinkedIn with NZIE’s online, self-paced course. Learn actionable personal branding and content strategies to engage your target audience and foster a community.
Online study
Flexible online learning from anywhere
It will take a total of 2 weeks
Core skills this course teaches
Develop a powerful personal brand on LinkedIn
Gain actionable strategies to establish and communicate a distinct personal brand on the LinkedIn platform.
Create engaging and quality LinkedIn content
Learn how to build a content matrix, develop strategies, and create quality posts tailored for your LinkedIn audience.
Grow and engage your LinkedIn network
Master LinkedIn networking techniques to expand your reach, build relationships, and foster a loyal community.
What You're Signing Up For
The Personal Branding on LinkedIn short course by NZIE is designed for individuals and professionals who want to master LinkedIn for business and personal branding. The course covers creating a powerful personal brand, developing content strategies, optimizing your LinkedIn profile, increasing community engagement, and leveraging LinkedIn for marketing and networking. It is entirely online, with flexible, self-paced modules, and is suitable for influencers, business owners, marketers, students, freelancers, and corporate teams.
Course Content
- Building personal brand assets on LinkedIn
- Creating content matrices and strategies for LinkedIn
- Identifying and expressing your niche and unique message
- Developing and optimizing a LinkedIn profile
- Engaging and networking to build a community on LinkedIn
- Best practices for LinkedIn engagement (dos and don'ts)
- Understanding your brand's tone, style, and message
- Using quizzes and tutorial videos for hands-on learning
What you need to know first
Laptop or desktop computer (PC or Apple)
Good internet connection
What sort of industry will this job lead to
Digital Marketing
Social Media
Business Marketing
Online Brand Management
Future employment opportunities might be
Social Media Marketer
Personal Brand Consultant