SEO Course
Sales & Marketing
A course by
New Zealand Institute of Education
A 7-week NZQA-approved online course that guides you to master SEO fundamentals, develop a personalised 12-month organic search strategy, and gain industry-ready digital marketing skills.
Online study
Flexible online learning from anywhere
It will take a total of 7 weeks
This course requires 10 hours per week
Core skills this course teaches
Develop and implement a long-term SEO strategy
Build a 12-month organic search roadmap tailored to specific business goals, website platforms, and audience needs.
Execute technical and on-page SEO best practices
Understand and apply site architecture, technical SEO factors, and on-page/content optimization for improved visibility.
Conduct effective keyword research and audience targeting
What You're Signing Up For
This SEO Course by NZIE is designed to elevate digital marketing expertise through a flexible, industry-driven online programme. In just seven weeks, students will build a tailored 12-month SEO roadmap to boost website visibility, traffic, and business growth. The course progresses from foundational concepts in SEO and keyword strategies to advanced topics including technical SEO, on-page optimisation, analytics, local SEO, and adaptation to AI and emerging technologies. Suitable for marketers, small business owners, web professionals, and those seeking career development in digital marketing, the micro-credential includes live sessions, tutorials, and practical projects assessed via portfolio. Graduates receive the Certificate in Search Engine Optimisation (Micro Credential), NZQA-recognised and suitable as a resume credential and addition to an online portfolio.
Course Content
- Foundations of SEO: Search engine crawling, algorithms, indexing processes
- Strategic Keyword Portfolios: Keyword research, grouping, identifying high-intent terms
- Search Intent & SERP Features: Understanding user intent, optimizing for SERP features
- Site Architecture & Navigation: Structuring sites for usability and SEO
- Technical SEO Essentials: Page speed, mobile-friendliness, sitemaps, robots.txt, canonical tags
- On-Page Content & E-E-A-T: Building trustworthy, rank-worthy content
- AI & Emerging Tech in SEO: Leveraging AI tools and adapting to changing search landscapes
- Analytics & Tracking: Measuring keywords, traffic, and engagement for continuous improvement
- Off-Page SEO & Backlinks: Developing ethical backlink strategies and managing linking risks
- Local SEO & Google Business Profile: Optimising for local search and map presence
- Ongoing SEO Strategy: Developing a long-term SEO growth plan and tracking progress
What you need to know first
What sort of industry will this job lead to
Digital Marketing
Online Marketing
SEO Services
Future employment opportunities might be
Digital Marketer
SEO Specialist
Freelance SEO Consultant