SEO Course
Sales & Marketing
A course by
New Zealand Institute of Education
Master SEO in seven weeks with an NZQA-recognised micro-credential. Learn keyword strategy, on-page and technical optimisation, analytics, and build your own 12-month SEO roadmap to grow organic search results.
NZ$980
inc GST
Enquire about international pricing
NZ$980
inc GST
Enquire about international pricing
Core skills this course teaches
Master foundational and advanced SEO principles
Understand how search engines work, apply both on-page and technical SEO strategies, and align with best practices.
Develop and implement strategic keyword plans
Conduct audience-focused keyword research and build targeted keyword portfolios that drive qualified traffic.
What You're Signing Up For
NZIE's SEO Course is a flexible, NZQA-approved online programme designed to equip you with the strategic and practical skills needed in Search Engine Optimisation. Across seven weeks, you’ll develop a 12-month SEO plan tailored to your business or website. The curriculum covers foundational and advanced SEO topics—keyword research, site architecture, technical optimisation, analytics, content strategy, and local SEO. Suitable for marketers, business owners, freelancers, developers, or career changers, this course prepares you to drive measurable search growth and achieve standout results online.
Course Content
- Foundations of SEO: search engine crawling, indexing, algorithms
- Strategic Keyword Portfolios: audience keyword research, intent, roadmap design
- Search Intent and SERP Features: types of intent, optimising for featured snippets/local packs
- Site Architecture and Navigation: structure, internal linking, usability for SEO
- Technical SEO Essentials: page speed, mobile-friendliness, sitemaps, robots.txt, canonical tags
- On-Page Content & E-E-A-T: creating trustworthy, authoritative content
- AI & Emerging Tech in SEO: use of AI tools (e.g., ChatGPT, Bing AI), adapting to evolving search
- Analytics & Tracking: measuring keywords, traffic, engagement, strategy refinement
- Off-Page SEO & Backlinks: building authority, outreach, managing harmful links
- Local SEO & Google Business Profile: optimising for local search, managing listings and reviews
- Ongoing SEO Strategy: goal setting, tracking progress, iterative planning
What you need to know first
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Digital marketing specialistSEO consultantIn-house marketerFreelance SEO providerWebsite developer/designer offering SEO servicesBusiness owner with digital marketing responsibilities
