Social Media Audit Course
Sales & Marketing
A course by
New Zealand Institute of Education
A self-paced online course that teaches you how to audit and optimise social media channels for yourself, your clients, or your business, using data-driven analysis and reporting tools.
Online study
Flexible online learning from anywhere
It will take a total of 1 week
Core skills this course teaches
Conduct a comprehensive social media audit
Learn step-by-step how to evaluate the health and effectiveness of social media accounts across multiple platforms.
Analyse social media data qualitatively and quantitatively
Understand and distinguish between qualitative and quantitative metrics, and how to apply them for deeper insights.
Develop actionable buyer personas
Create detailed profiles of target audiences to better tailor social media content and strategy.
What You're Signing Up For
The Social Media Audit Course from NZIE is designed to guide participants through the processes required to evaluate, optimise, and improve their social media presence. Participants learn to analyse both qualitative and quantitative data, develop buyer personas, use professional tools like Xtensio for reporting, set up data-gathering practices, benchmark competitors, and build strategies for consistent branding and growth. The course is suitable for anyone in business, marketing, social media management, or personal branding, and includes quizzes and tutorials. Upon completion, learners gain actionable skills and a shareable certificate.
Course Content
- Purpose and benefits of a social media audit
- Key components of a successful social media audit
- Qualitative and quantitative analysis in social media
- Creating and using buyer personas
- Hands-on experience with Xtensio platform for reporting
- Data collection and evaluation of social media metrics
- Maintaining consistency and frequency in posting
- Competitor analysis for social media improvement
What you need to know first
Laptop or desktop computer (PC or Apple)
What sort of industry will this job lead to
Marketing
Business
Digital Strategy
Social Media
Future employment opportunities might be
Social Media Manager
Digital Marketer