Sales & Marketing
A course by
New Zealand Institute of Education
A self-paced online course that teaches you how to audit and optimise social media channels for yourself, your clients, or your business, using data-driven analysis and reporting tools.
Online study
Flexible online learning from anywhere
It will take a total of 1 week

Learn step-by-step how to evaluate the health and effectiveness of social media accounts across multiple platforms.

Understand and distinguish between qualitative and quantitative metrics, and how to apply them for deeper insights.

Create detailed profiles of target audiences to better tailor social media content and strategy.
The Social Media Audit Course from NZIE is designed to guide participants through the processes required to evaluate, optimise, and improve their social media presence. Participants learn to analyse both qualitative and quantitative data, develop buyer personas, use professional tools like Xtensio for reporting, set up data-gathering practices, benchmark competitors, and build strategies for consistent branding and growth. The course is suitable for anyone in business, marketing, social media management, or personal branding, and includes quizzes and tutorials. Upon completion, learners gain actionable skills and a shareable certificate.
What you need to know first
Laptop or desktop computer (PC or Apple)

Marketing
Business
Digital Strategy
Social Media

Social Media Manager
Digital Marketer
Sales & Marketing
A course by
New Zealand Institute of Education
A self-paced online course that teaches you how to audit and optimise social media channels for yourself, your clients, or your business, using data-driven analysis and reporting tools.
Online study
Flexible online learning from anywhere
It will take a total of 1 week

Learn step-by-step how to evaluate the health and effectiveness of social media accounts across multiple platforms.

Understand and distinguish between qualitative and quantitative metrics, and how to apply them for deeper insights.

Create detailed profiles of target audiences to better tailor social media content and strategy.
The Social Media Audit Course from NZIE is designed to guide participants through the processes required to evaluate, optimise, and improve their social media presence. Participants learn to analyse both qualitative and quantitative data, develop buyer personas, use professional tools like Xtensio for reporting, set up data-gathering practices, benchmark competitors, and build strategies for consistent branding and growth. The course is suitable for anyone in business, marketing, social media management, or personal branding, and includes quizzes and tutorials. Upon completion, learners gain actionable skills and a shareable certificate.
What you need to know first
Laptop or desktop computer (PC or Apple)

Marketing
Business
Digital Strategy
Social Media

Social Media Manager
Digital Marketer
Good internet connection
At least one active social media account (Facebook, TikTok, LinkedIn, Pinterest, Instagram, Twitter) with at least a month’s activity/posts
Access to Google Sheets or Excel, and Google Docs or Word
Free Xtensio account
Content Creator
Freelance Social Media Consultant
Personal Branding
Good internet connection
At least one active social media account (Facebook, TikTok, LinkedIn, Pinterest, Instagram, Twitter) with at least a month’s activity/posts
Access to Google Sheets or Excel, and Google Docs or Word
Free Xtensio account
Content Creator
Freelance Social Media Consultant
Personal Branding