Social Media Toolkit
Sales & Marketing
A course by
New Zealand Institute of Education
A self-paced, online bundle of courses designed to build confidence and skills in social media marketing across major platforms including LinkedIn, Meta, and TikTok. Includes tutorials, quizzes, and toolkits taught by leading NZ industry experts.
Online study
Flexible online learning from anywhere
It will take a total of 1 year
Core skills this course teaches
Confident Content Creation
Learn how to produce engaging content tailored to different social media platforms to attract and retain audiences.
Effective Social Media Advertising
Master the use of Meta Ads Manager for impactful Facebook and Instagram advertising campaigns, including targeting and conversion strategies.
What You're Signing Up For
NZIE’s Social Media Toolkit provides comprehensive, flexible learning for those seeking to master effective social media marketing. The bundle blends self-paced, online lessons covering key social platforms, content creation, advertising, branding, audits, and essential tools. Taught by expert tutors, the programme supports digital beginners through to business owners or upskilling professionals looking to strengthen their marketing tactics. Learners benefit from interactive quizzes, video lessons, and access to exclusive interviews with top NZ marketers.
Course Content
- Create engaging content for social media
- Master Meta Ads Manager for targeted Facebook and Instagram ads
- Develop viral strategies on TikTok
- Build your brand on LinkedIn
- Conduct a social media audit for channel optimisation
- Canva Essentials mini-course for visual content creation
- Expert interviews on essential social media tools
What you need to know first
Intermediate-level English proficiency recommended
Passion or interest in social media marketing
Find these employment opportunities
Social media marketerDigital marketing specialistMarketing coordinatorBusiness owner/entrepreneur with strengthened social presence
