TikTok Marketing Course
Sales & Marketing
A course by
New Zealand Institute of Education
Core skills this course teaches
Understand TikTok as a Marketing Platform
Gain an actionable understanding of TikTok, including its history, algorithm, and how it became a leading social media platform.
Set Up and Manage TikTok Business Accounts
Learn to create and optimize TikTok accounts specifically for business purposes to maximize engagement and reach.
Create Effective TikTok Advertising Campaigns
Develop skills to set up, manage, and optimize TikTok Ads to reach target customers effectively.
What You're Signing Up For
NZIE's TikTok Marketing Course is an on-demand, online short course designed to help business owners, marketers, influencers, freelancers, and marketing professionals master TikTok as a marketing platform. The course covers TikTok's history, advertising potential, account setup, use of sounds, filters, trends, algorithm, live streams, and TikTok Ads to help learners create effective marketing strategies and reach customers. It includes quizzes, tutorial-style videos, and provides a course certificate upon completion. The course is self-paced with 33 lessons and 4 quizzes, accessible for 12 months, and costs $240 including GST. It requires no prior knowledge but recommends intermediate English proficiency and access to a business for application of learnings.
Course Content
- Explore the history of TikTok and its rise to #1 entertainment app
- Discover advertising potential of TikTok for businesses
- Learn how to set up and run TikTok Ads
- Become expert in TikTok sounds, filters, and trends
- Master TikTok’s algorithm for marketing success
- Understand how TikTok can be used effectively for business marketing
- Learn to set up and optimize business TikTok account
- Study and practice use of live streams for marketing
- Explore and apply TikTok ads to reach wider audiences
- Gain practical skills through quizzes and tutorial videos
Learning Outcomes
Understand TikTok as a Marketing Platform
Gain an actionable understanding of TikTok, including its history, algorithm, and how it became a leading social media platform.
Set Up and Manage TikTok Business Accounts
Learn to create and optimize TikTok accounts specifically for business purposes to maximize engagement and reach.
Create Effective TikTok Advertising Campaigns
Develop skills to set up, manage, and optimize TikTok Ads to reach target customers effectively.