Certificate in Digital Tools for Destination Marketing (Micro-Credential)
Sales & Marketing
A course by
New Zealand School of Food & Wine
A micro-credential course designed to help learners develop digital marketing skills for promoting hospitality destinations and businesses, with a focus on email marketing and building brand awareness.
Online study
Flexible online learning from anywhere
New Zealand School of Food and Wine, Auckland
It will take a total of 1 week
Core skills this course teaches
Create Email Marketing Campaigns
Ability to use digital tools to design, create, and send effective electronic mail marketing campaigns to promote events or destinations.
Understand Digital Marketing Tools
Develop a broad understanding of digital marketing tools available for use in business promotion and management.
Apply Key Marketing Principles
Apply essential marketing concepts and principles to real-world hospitality business challenges.
What You're Signing Up For
This programme provides learners with practical digital marketing skills tailored to the hospitality and tourism sector. Covering key marketing concepts, brand awareness, and the use of digital tools—especially email campaigns—the course helps students create effective marketing strategies for hospitality businesses such as cafés, restaurants, bars, hotels, and clubs. The interactive online format and practical assessments make this suitable for business owners, managers, and staff seeking to enhance their brand's presence.
Course Content
- Overview of key marketing concepts and techniques
- Brand awareness strategies for hospitality and tourism
- Developing and implementing electronic email marketing campaigns
- Building and enhancing business and destination brands
- Digital marketing tools for business growth
- Practical assessments on digital campaigns
- Applying marketing principles in hospitality settings
What sort of industry will this job lead to
Hospitality
Tourism
Marketing
Business
Future employment opportunities might be
Destination marketing roles
Digital marketing for hospitality businesses