Graduate Diploma in Integrated Marketing Communications (Level 7)
Sales & Marketing
A course by
NZSE
Gain practical and strategic skills in marketing communications, business, and advertising with the Graduate Diploma in Integrated Marketing Communications (Level 7) at NZSE, designed to prepare you for creative and analytical roles in the marketing sector.
Blended study
This is a mix of online learning & face-to-face sessions
Auckland CBD, Auckland
It will take a total of 1 year
Core skills this course teaches
Apply marketing strategy
Use marketing theory in practice, by working in teams and on industry projects.
Analyse consumer behaviour and data
Collect and analyse data for strategic business decision making.
Develop and execute integrated marketing communications
Combine marketing, business, advertising, and PR to promote messages through multiple aligned strategies.
What You're Signing Up For
NZSE’s Graduate Diploma in Integrated Marketing Communications equips students with transferable skills vital for success in modern marketing careers. The programme integrates marketing theory, business, advertising, and public relations to produce versatile graduates ready to benefit a range of professional organisations. Students develop expertise in marketing strategy through team-based work, industry projects, and connections to industry work placements.
Course Content
- Data Collection and Analysis
- Services Marketing Management
- Entrepreneurship and New Venturing
- Emerging Trends and Technologies in Integrated Marketing Communications
- Digital Marketing
- Brand Management
- Capstone Project involving real-world problem solving
What you need to know first
Relevant and recognised Degree Level qualification (at least 360 credits at NZQA Level 7 or equivalent)
Applicants aged 20+ without standard entry may be eligible for special admission
What sort of industry will this job lead to
Marketing
Communications
Business
Media
Future employment opportunities might be
Communications Analyst
Marketing Analyst