Graduate Diploma in Applied Marketing
Sales & Marketing
A course by
SIT
A one-year full-time (or up to five years part-time) graduate diploma designed to advance your career in marketing with a practical and strategic focus. Learn to plan, analyse, and implement advanced marketing tactics across digital and traditional contexts.
Online study
Flexible online learning from anywhere
SIT2LRN Distance Learning, Invercargill
It will take a total of 1 year
Core skills this course teaches
Strategic Market Analysis
Develop the ability to critically analyse market information for research, planning, and effective marketing decision-making.
Advanced Marketing Planning
Develop marketing plans, promotional campaigns, and cost-effective budgets in both new and established markets.
Digital and Traditional Marketing Integration
Apply digital marketing strategies and integrate them with traditional marketing approaches, understanding the marketing mix in a digital context.
What You're Signing Up For
The Graduate Diploma in Applied Marketing from SIT (Te Pūkenga) offers advanced theoretical and practical learning for those with a degree or relevant experience, covering market analysis, marketing strategy, brand and reputation management, digital marketing, and consumer behaviour. The programme emphasises both technical and soft skills including communication, problem solving, and applied research, providing pathways for marketing professionals to progress or specialise in complex real-world scenarios. Delivery is by online distance learning via SIT2LRN, with flexible intakes and the opportunity to complete a research project or internship as a capstone.
Course Content
- MGT602: Marketing Operations
- MGT704: Strategic Marketing Management
- MGT706: Reputation and Brand Management
- MGT702: Research Methodology
- MGT707: Digital Marketing: Strategy and Analysis
- MGT720: Consumer Behaviour and Market Trends
- Choose one: MKT730: Management Research Project (Applied Marketing) OR MKT731: Internship (Applied Marketing)
What you need to know first
Undergraduate degree in any discipline OR
What sort of industry will this job lead to
Sales
Marketing
Business
Future employment opportunities might be
Marketing Manager
Brand Manager
Digital Marketer
Market Analyst