Graduate Diploma in Applied Marketing
Sales & Marketing
A course by
SIT
A one-year full-time (or up to five years part-time) graduate diploma designed to advance your career in marketing with a practical and strategic focus. Learn to plan, analyse, and implement advanced marketing tactics across digital and traditional contexts.
STUDY FREE
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NZQA Level 7 Certification (120 Credits)
Advanced
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Core skills this course teaches
Strategic Market Analysis
Develop the ability to critically analyse market information for research, planning, and effective marketing decision-making.
Advanced Marketing Planning
Develop marketing plans, promotional campaigns, and cost-effective budgets in both new and established markets.
About This Course
The Graduate Diploma in Applied Marketing from SIT (Te Pūkenga) offers advanced theoretical and practical learning for those with a degree or relevant experience, covering market analysis, marketing strategy, brand and reputation management, digital marketing, and consumer behaviour. The programme emphasises both technical and soft skills including communication, problem solving, and applied research, providing pathways for marketing professionals to progress or specialise in complex real-world scenarios. Delivery is by online distance learning via SIT2LRN, with flexible intakes and the opportunity to complete a research project or internship as a capstone.
Course Content
- MGT602: Marketing Operations
- MGT704: Strategic Marketing Management
- MGT706: Reputation and Brand Management
- MGT702: Research Methodology
- MGT707: Digital Marketing: Strategy and Analysis
- MGT720: Consumer Behaviour and Market Trends
- Choose one: MKT730: Management Research Project (Applied Marketing) OR MKT731: Internship (Applied Marketing)
Entry Requirements
Undergraduate degree in any discipline OR
Build towards these roles
Marketing ManagerBrand ManagerDigital MarketerMarket AnalystProduct ManagerCampaign Strategist
Build skills in these industries
SalesMarketing
