Google Certified Course (Web-based Advertising and Analytics)
Sales & Marketing
A course by
Unitec
Expert preparation for Google Analytics and Google Ads certification, including hands-on experience running real online advertising campaigns and analysis for New Zealand businesses.
In-person study
Face-to-face learning in a physical classroom setting
Core skills this course teaches
Prepare for Google Ads and Analytics certification exams
Gain the knowledge and skills required to successfully pass Google Analytics and Google Ads certification tests.
Run online advertising campaigns for real businesses
Develop practical campaign management experience by conducting advertising for actual companies.
Master digital analytics tools and linking
Install, configure, and integrate Google Analytics with advertising platforms to derive actionable insights.
What You're Signing Up For
Get Google certified with this cutting-edge course, co-taught with Google NZ experts. Gain the skills and practical experience needed to increase your value in the job market or amplify your business’s digital presence. The programme prepares you for Google’s certification tests with hands-on campaign management, analytics integration, and real-world marketing challenges.
Course Content
- Install and configure Google Analytics and other analytical tools
- Link Google Analytics with Google Ads to analyse visitor behaviour
- Set up and track online advertising campaigns
- Analyse visitor behaviour and campaign results
- Improve landing page conversion techniques
- Conduct relevant keyword research
- Use the Google Ads interface
- Understand quality score and ad campaign structure
- Basics of ad copywriting
- Relevant report structures
- Compete in a New Zealand version of Google’s Online Marketing Challenge
What sort of industry will this job lead to
Marketing
Advertising
Digital Media
Business
Future employment opportunities might be
Digital Marketing Specialist
PPC Campaign Manager