Search Engine Optimisation Course (SEO)
Sales & Marketing
A course by
Unitec
This course covers the essential skills and practical tools needed for effective Search Engine Optimisation (SEO), equipping marketers with the expertise to drive website traffic and visibility in today's digital landscape.
In-person study
Face-to-face learning in a physical classroom setting
Auckland
Core skills this course teaches
Conduct keyword research
Identify and evaluate the right keywords for website content to improve visibility.
Complete SEO audits
Perform comprehensive SEO audits to assess and improve website health and optimisation.
Develop on and off-page SEO strategies
Design and implement holistic strategies that enhance search engine rankings using both on-page and off-page techniques.
What You're Signing Up For
Unitec's Search Engine Optimisation Course (SEO) is a credit-bearing short course developed in collaboration with Pure SEO, a leading New Zealand SEO firm. It provides up-to-date theory and hands-on experience with keyword research, SEO audits, strategy development, and both on- and off-page optimisation. Students will perform practical work on real businesses. SEO skills remain among the most valuable in digital marketing, and demand for marketers with SEO and SEM expertise is high.
Course Content
- Keyword research
- SEO audit
- On-page and off-page SEO strategy
- Local SEO
- Copywriting for SEO success
What sort of industry will this job lead to
Marketing
Digital Marketing
Future employment opportunities might be
Digital Marketing Specialist
SEO Specialist
Marketing Manager
Freelance SEO Consultant