Search Engine Optimisation Course (SEO)
Sales & Marketing
A course by
Unitec
This course covers the essential skills and practical tools needed for effective Search Engine Optimisation (SEO), equipping marketers with the expertise to drive website traffic and visibility in today's digital landscape.
NZ$933
inc GST
Enquire about international pricing
Core skills this course teaches
Conduct keyword research
Identify and evaluate the right keywords for website content to improve visibility.
Complete SEO audits
Perform comprehensive SEO audits to assess and improve website health and optimisation.
About This Course
Unitec's Search Engine Optimisation Course (SEO) is a credit-bearing short course developed in collaboration with Pure SEO, a leading New Zealand SEO firm. It provides up-to-date theory and hands-on experience with keyword research, SEO audits, strategy development, and both on- and off-page optimisation. Students will perform practical work on real businesses. SEO skills remain among the most valuable in digital marketing, and demand for marketers with SEO and SEM expertise is high.
Course Content
- Keyword research
- SEO audit
- On-page and off-page SEO strategy
- Local SEO
- Copywriting for SEO success
Build towards these roles
Digital Marketing SpecialistSEO SpecialistMarketing ManagerFreelance SEO Consultant
Build skills in these industries
MarketingDigital Marketing
