Marketing
Sales & Marketing
A course by
University of Auckland
Learn how to understand customer needs and develop strategies to meet them using traditional and digital marketing communication tools. Study options include strategic marketing, advertising & digital, and customer insights.
In-person study
Face-to-face learning in a physical classroom setting
City Campus, Auckland
It will take a total of 3 years
Core skills this course teaches
Understand customer needs and behaviors
Gain knowledge of how to identify and analyze customer needs to inform marketing strategy.
Develop value propositions
Be able to create compelling value propositions that meet customer requirements.
Utilize marketing communication tools
Learn to use both traditional and digital marketing methods to communicate with target audiences.
What You're Signing Up For
Marketing at the University of Auckland teaches students to understand customer needs and develop value propositions using traditional and digital marketing tools. Studies span areas such as strategic marketing, advertising and digital, and customer insights. The program balances theory and practice with guest speakers and applied projects, preparing graduates for varied roles in marketing departments, retailing, sales, and management, as well as research and advertising.
Course Content
- Understanding customer needs
- Developing value propositions
- Traditional and digital marketing communication
- Strategic marketing
- Advertising and digital marketing
- Customer insights
- Guest speakers and applied projects
- Theory and practice balance
What sort of industry will this job lead to
Marketing
Sales
Advertising
Business
Future employment opportunities might be
Marketing department roles
Retail positions