Diploma in Creative Marketing
Sales & Marketing
A course by
Yoobee College of Creative Innovation
Master skills in design, content creation, and digital marketing to launch and measure creative campaigns and become a multi-skilled marketing professional with this NZQA Level 5 Diploma.
Online study
Flexible online learning from anywhere
Available in 4 locations
It will take a total of 32 weeks
Core skills this course teaches
Master design and digital marketing skills
Gain proficiency in design principles, using key software (InDesign, Photoshop) and website creation tools to support marketing activities.
Develop and launch creative marketing campaigns
Plan, implement, and measure well-structured marketing campaigns using digital strategies and real-world scenarios.
Understand and apply consumer behaviour insights
What You're Signing Up For
The Diploma in Creative Marketing is designed for those seeking to build a professional career in marketing by mastering design fundamentals, web and graphic design, content creation, consumer behaviour, and both traditional and digital marketing. Students will plan and execute marketing campaigns, develop assets, and work on real-world scenarios—building multidisciplinary expertise and preparing them for the workforce or further study.
Course Content
- Fundamentals of design, using InDesign and Photoshop
- Web and graphic design: WordPress, HTML, CSS, website builders, content management systems
- Storytelling and content creation for social, digital, and print media
- Consumer behaviour and customer insights
- Marketing foundations and digital marketing: targeting, USP, branding
- Developing a digital marketing plan and measuring campaign effectiveness
- Introduction to entrepreneurship and design thinking
- Planning and presenting integrated creative marketing campaigns
What you need to know first
Completion of NCEA Level 2 or evidence of ability to succeed in the programme
What sort of industry will this job lead to
Marketing
Digital Media
Design
Future employment opportunities might be
Digital Marketing Coordinator
Marketing Assistant
Content Creator