Diploma in Creative Marketing
Transform your passion for marketing into a professional career by mastering design, content creation, and digital marketing skills. Launch creative campaigns and become a sought-after professional with multidisciplinary expertise.
NZ$12,025
inc GST
Enquire about international pricing
Online study
Flexible online learning from anywhere
Available in 4 locations
It will take a total of 32 weeks
NZ$12,025
inc GST
Enquire about international pricing
Core skills this course teaches
Master fundamental design and digital tools
Understand and apply the principles of design using industry-standard tools such as InDesign and Photoshop to create effective marketing assets.
Develop and implement marketing campaigns
Plan, build, and launch creative campaigns, including conducting research, creating a marketing plan, generating content and assets, and presenting to an audience.
Demonstrate proficiency in web and graphic design
Build functional and attractive websites using WordPress, HTML and CSS, and integrate web elements with marketing needs.
About This Course
This Level 5 diploma blends creative design principles with core marketing theory and practical content creation. Students learn fundamentals of design, web and graphic design, storytelling, consumer behaviour, digital marketing including campaign planning and social media, and entrepreneurship. The programme equips students with the capability to design assets, develop marketing campaigns, and confidently operate in a multidisciplinary marketing environment.
Course Content
- Fundamentals of Design, including principles of design, InDesign and Photoshop
- Web and Graphic Design using WordPress, HTML, CSS, CMS, plugins, and template builders
- Storytelling and Content Creation (copywriting, cross-platform content repurposing)
- Consumer Behaviour (customer insights, psychology of pricing, media influence)
- Marketing Foundations and Digital Marketing (target markets, unique selling proposition, brand communications)
- Entrepreneurship (design thinking, business resilience, start-up principles)
- Campaign development (market research, marketing plan, creative asset development, campaign presentation)
- Monitoring and reporting on campaigns via digital engagement measures
Entry Requirements
NCEA Level 2 or equivalent evidence of ability to succeed
Successful completion of an interview with a relevant staff member
Build towards these roles
Marketing CoordinatorContent MarketerDigital Marketing AssistantJunior Graphic DesignerCampaign AssistantBrand CoordinatorMarketing Entrepreneur
Build skills in these industries
MarketingCreative IndustriesDigital MediaBusiness
Yoobee is a hands-on creative college for learners who want to build real things while they study. Through project-based learning, industry-connected tutors, and studio-style environments, you develop practical creative and digital skills plus a portfolio that shows how you think and what you can do.
