Bachelor of Commerce - Entrepreneurship & Innovation Major
Business & Management
A course by
Lincoln University
Develop entrepreneurial and innovative thinking with practical business knowledge to position yourself for launching new ventures or leading innovation in organisations.
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Core skills this course teaches
Become a forward-thinking innovator
Develop the skills to start your own business and succeed in a dynamic global economy.
Understand entrepreneurship and innovation concepts
Gain knowledge in idea generation, opportunity recognition, business planning, and innovative practices.
About This Course
This three-year Bachelor of Commerce major in Entrepreneurship & Innovation equips students to become forward-thinking innovators, able to start new ventures, drive corporate change, and lead in today’s dynamic global economy. Develop practical knowledge, critical thinking, and creative problem-solving in areas like business planning, market research, customer engagement, psychology and consumer behaviour. Graduates are prepared for roles in start-ups, innovation management, technology commercialisation, and beyond.
Course Content
- Introduction to Commercial Law
- Economies and Markets
- Principles of Management
- Financial Information for Business
- Introductory Statistics
- Introduction to Entrepreneurship
- Principles of Marketing
- Introduction to Social Psychology
- Entrepreneurship in Practice
- Consumer Behaviour
- Motivation and Participation
- Innovation for Societal Issues
- Entrepreneurship and Small Business Management
- Future of Business
- Electives: Sustainable Sourcing, Logistics Management, Event Planning, Managing People, Productivity Management, International Trade, Markets, Firms and Consumers, Product Design, Business Strategy, Sales Management, Business and Sustainability, Marketing New Zealand Products and Services, Promotion Management, Project Planning and Management
Entry Requirements
Build towards these roles
Entrepreneur/business founderBusiness development rolesInnovation managementVenture capitalBusiness consultingTechnology commercialisationSocial entrepreneurshipGraduate research
