Master of Business in Global Management and Marketing
Business & Management
A course by
Lincoln University
Gain advanced skills in global management and marketing to lead organisations in an international context. Offered on-campus or online with flexible part-time options and a practical, coursework-only structure.
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Core skills this course teaches
Absorb an international perspective on management and marketing
Gain the ability to understand and operate effectively across a range of global business environments, appreciating international business challenges and opportunities.
Apply theoretical management and marketing concepts
About This Course
This taught Master's programme provides students with the critical perspectives, strategic tools, and practical skills needed to lead and manage in global business environments. Students develop advanced understanding of management and marketing theory and their application to real-world challenges, including business stewardship, communication, and the ability to design and implement successful business and marketing strategies. The programme is offered both on-campus and online, allowing for flexibility, and culminates in a capstone strategic business analysis module.
Course Content
- COMM601 – Principles of Managerial Economics
- COMM602 – Principles of Accounting and Finance
- COMM603 – Principles of Business Management
- COMM604 – Principles of Marketing
- COMM605 – Research for Managers
- COMM606 – Strategic Business Analysis
- BMGT618 – Advanced Business Strategy
- BMGT686 – Managing Programmes of Change
- MKTG608 – Supply Chain Theory
- MKTG672 – Marketing Strategy
- MKTG681 – Managing Marketing
Entry Requirements
A New Zealand level 7 bachelor's degree or recognised equivalent with a B average or better in the 300 level and final year courses
Build towards these roles
General management rolesSenior marketing positionsBrand developmentRetail managementDistribution and supply chain managementAdvertising and communications
Build skills in these industries
BusinessMarketing
