Postgraduate Certificate in Business Management (PGCertBM)
Business & Management
A course by
University of Auckland
A 60-point, short-duration postgraduate certificate for graduates from any field, enabling entry or progression in management and marketing careers through specialisations in Digital Marketing, Strategic Management, or Human Resource Management.
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Core skills this course teaches
Develop business management knowledge
Gain sound knowledge and understanding of management theory and its practical application.
Build real-world skills for organisational challenges
Acquire capabilities to address local and international business challenges in management and marketing.
About This Course
The Postgraduate Certificate in Business Management (PGCertBM) is a flexible programme designed for new graduates and working professionals looking to develop advanced skills for business management or marketing roles. With three specialisations—Digital Marketing, Strategic Management, or Human Resource Management—students gain practical knowledge and capabilities applicable to real-world organisational challenges. The certificate can also serve as a stepping stone to further study, including the Master of Business Management, and may be used as an exit qualification from the MBM for those who do not complete the full programme.
Course Content
- Digital Marketing: Contemporary Marketing, Digital Marketing Strategies, Customer Insights, Digital Branding and Advertising, Advanced Marketing Strategy
- Strategic Management: Managing People and Organisations, Contemporary Marketing, Financial Decision-making, Supply Chain Management, Strategic Human Resource Management, Strategic Management, Business Analytics, Innovation in Practice
- Human Resource Management: Strategic Human Resource Management, Human Resource Policy and Practice, Employment Law, Human Resource Analytics
Entry Requirements
A bachelor's degree from a recognised institution.
Build towards these roles
Campaign Manager/SpecialistDigital Content SpecialistDigital Marketing Manager/CoordinatorSocial Media ManagerBusiness Analyst/AdvisorBusiness Development ManagerConsultantStrategy Analyst
