Digital Communication Major - Bachelor of Communication Studies
Creative Media
A course by
AUT
Explore how to make digital media communicate effectively, look awesome and tell a great story with the Digital Communication major at AUT. Develop practical skills in interactive media production, video creation, and strategic digital storytelling.
$ENQUIRE
Interested in this course? Enquire now for Domestic & International pricing
In-person study
Face-to-face learning in a physical classroom setting
City Campus, Auckland
It will take a total of 3 years
$ENQUIRE
Interested in this course? Enquire now for Domestic & International pricing
Core skills this course teaches
Develop practical digital media skills
Gain hands-on experience creating websites, apps, videos, and motion graphics for various platforms.
Apply critical and strategic thinking
Cultivate high-level critical thinking and strategic planning abilities relevant to video, audio, and digital media projects.
Manage end-to-end digital projects
Learn to oversee the entire production cycle from idea to final product, including working to deadlines and budgets.
About This Course
The Digital Communication major within the Bachelor of Communication Studies at AUT prepares students for a wide range of careers in the digital media and communication industries. Students learn how to create effective digital media across websites, apps, and video, while gaining strong critical thinking and strategic planning skills. The programme is hands-on, with students working on projects that span video, audio, animation, web, and mobile platforms, and developing a professional portfolio. Graduates leave prepared for creative, technical, and strategic roles in digital communication.
Course Content
- Media technology and society
- Media production foundations
- Intercultural communication
- Text, image and sound
- Collaborative practices (mahitahi)
- Communication ethics
- Media, politics and citizenship
- Media production studio
- Moving image communication
- Visual communication
- Online and interactive communication
- Social media communication
- Web media
- AI and media production
- Digital communication project
- Online strategies
- Digital audio
- Electives or courses from second major/minor
Entry Requirements
University Entrance or equivalent
NCEA: Minimum of 14 credits in each of three approved subjects at Level 3
Literacy and numeracy requirements
Build towards these roles
Digital strategistDigital media project manager/producer/consultantDigital video specialistInstructional media designerInteractive media producer/consultantMobile app designerMobile content developerMotion graphics designerPost-production special effects designerProduction assistantUser experience (UX) designerUser interface (UI) designerVisual designer for print and online mediaWeb administratorWeb designer
Build skills in these industries
MediaDigital MediaCommunicationCreative IndustriesWeb Design
