Digital Communication Major - Bachelor of Communication Studies
Creative Media
A course by
AUT
Explore how to make digital media communicate effectively, look awesome and tell a great story with the Digital Communication major at AUT. Develop practical skills in interactive media production, video creation, and strategic digital storytelling.
$ENQUIRE
Interested in this course? Enquire now for Domestic & International pricing
This course starts anytime
NZQA Level 7 Certification (360 Credits)
Advanced
1
2
3
4
5
6
7
8
9
10
$ENQUIRE
Interested in this course? Enquire now for Domestic & International pricing
This course starts anytime
NZQA Level 7 Certification (360 Credits)
Advanced
1
2
3
4
5
6
7
8
9
10
Core skills this course teaches
Develop practical digital media skills
Gain hands-on experience creating websites, apps, videos, and motion graphics for various platforms.
Apply critical and strategic thinking
Cultivate high-level critical thinking and strategic planning abilities relevant to video, audio, and digital media projects.
What You're Signing Up For
The Digital Communication major within the Bachelor of Communication Studies at AUT prepares students for a wide range of careers in the digital media and communication industries. Students learn how to create effective digital media across websites, apps, and video, while gaining strong critical thinking and strategic planning skills. The programme is hands-on, with students working on projects that span video, audio, animation, web, and mobile platforms, and developing a professional portfolio. Graduates leave prepared for creative, technical, and strategic roles in digital communication.
Course Content
- Media technology and society
- Media production foundations
- Intercultural communication
- Text, image and sound
- Collaborative practices (mahitahi)
- Communication ethics
- Media, politics and citizenship
- Media production studio
- Moving image communication
- Visual communication
- Online and interactive communication
- Social media communication
- Web media
- AI and media production
- Digital communication project
- Online strategies
- Digital audio
- Electives or courses from second major/minor
What you need to know first
University Entrance or equivalent
Find these employment opportunities
Digital strategistDigital media project manager/producer/consultantDigital video specialistInstructional media designerInteractive media producer/consultantMobile app designerMobile content developerMotion graphics designerPost-production special effects designerProduction assistant
