Bachelor of Communication
Creative Media
A course by
University of Waikato
Develop the skills and knowledge needed to become a communications specialist, creating engaging multimedia content and digital stories for a variety of platforms and industries.
NZ$27,942
inc GST
Enquire about international pricing
Core skills this course teaches
Problem-solve
Research and analyse situations, make recommendations, and develop strategies and plans for effective communication across multiple media.
Reflect
Apply theory and reflexive practice to facilitate learning from experience and inform future communication decisions.
About This Course
Waikato's Bachelor of Communication equips you with contemporary storytelling and digital media skills for today's communication landscape. You'll learn to design websites, apps, films, podcasts, social media, games and VR experiences, and develop communication campaigns. With a blend of arts, design, and management perspectives, this degree prepares creative thinkers for diverse careers in the media, creative, and business sectors. The qualification includes practical consulting projects and is certified by the Public Relations Society of America.
Course Content
- Core communication principles and theory
- Digital and multimedia storytelling
- Web and app design
- Film, TV and podcast production
- Social media content creation
- Game and virtual reality design
- Digital marketing and PR campaigns
- Intercultural communication
- Communication ethics
- Applied research and consultancy project
- User-centred design
- Visual branding and creative identity
- Media production studio techniques
Entry Requirements
NCEA University Entrance or equivalent
Build towards these roles
Brand and Campaign ManagerDirectorMarketing SpecialistEvent ManagerFilm ProducerTelevision ProducerContent CreatorPublic Relations ManagerWeb DesignerCommunications ProfessionalDigital Marketing Specialist
