Communication Design Major - Bachelor of Design Te Tohu Paetahi mō te Hoahoa
Design
A course by
AUT
Study the Communication Design major as part of the Bachelor of Design at AUT to gain skills in graphic and digital design, visual storytelling, branding, illustration, photography, advertising, and motion graphics, preparing you for a wide range of careers in the design industry.
In-person study
Face-to-face learning in a physical classroom setting
City Campus, Auckland
It will take a total of 3 years
Core skills this course teaches
Apply graphic and digital design skills
Develop and use graphic design, digital, and visual storytelling skills across various formats, including print, digital, and interactive media.
Generate and communicate visual meaning
Create content and communicate ideas, messages, and meaning in response to a range of commercial, societal, and environmental issues.
Design thinking and strategy
Utilize strategic and creative thinking in developing design solutions, including branding and campaign strategy.
What You're Signing Up For
The Communication Design Major at AUT's Bachelor of Design teaches students to apply graphic design and digital skills to create meaning in graphic and interaction design, branding, illustration, photography, advertising, motion graphics, and art direction. The program emphasizes generating content and visually communicating ideas to respond to societal, environmental, and commercial themes. Students learn in open studios and computer labs with industry-standard software and facilities. The curriculum covers introductory design principles, creative processes, prototyping, branding, analogue and digital image-making, campaign strategy, industry workflows, portfolio development, self-directed design projects, and culminates in a public exhibition.
Course Content
- Introduction to design principles
- Research methods and critical thinking
- Creative processes and design prototyping
- Media experimentation (type and image in graphic design)
- Design systems, industry case studies
- Content management and message prototyping
- Branding and campaign strategy
- Typography, illustration, drawing
- Moving image and narrative structures
- Analogue and digital image-making
- Professional digital tools and applications
- Portfolio development
- Industry studio projects and workshops
- Major self-directed design project
- Public graduate exhibition
What you need to know first
What sort of industry will this job lead to
Design
Advertising
Media
Creative Industries
Future employment opportunities might be
Graphic Designer
Brand Creative
Packaging Designer