Communication Design Major - Bachelor of Design Te Tohu Paetahi mō te Hoahoa
Study communication design at AUT and apply graphic design and digital skills to create typographic and visual meaning in graphic and interaction design, branding, illustration, photography, advertising, motion graphics, and art direction.
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Core skills this course teaches
Develop practical design and digital communication skills
Apply graphic design and digital skills to produce work across typographic, visual, interaction, and branding media.
Communicate complex ideas visually
Translate messages and content visually for societal, environmental, and commercial contexts, using various design systems.
About This Course
The Communication Design major within the Bachelor of Design Te Tohu Paetahi mō te Hoahoa at AUT prepares students for a diverse range of creative careers by focusing on developing both graphic and digital communication skills. The programme covers typographic and visual meaning creation, interaction design, branding, illustration, photography, advertising, motion graphics, and art direction. Students access industry-standard software and excellent facilities, work independently and collaboratively, and build a professional portfolio through a mix of coursework and a major third-year project culminating in a public exhibition. The course is supported by professional lecturers and active collaboration with industry.
Course Content
- Design principles, research methods, and creative processes
- Design prototyping and critical thinking
- Media experimentation and graphic design conventions
- Communication of ideas through type and image
- Design systems and industry case studies
- Content management and prototyping for audiences
- Branding, marketing channels, and visual identity
- Analogue and digital image-making; digital tools
- Typography, illustration, drawing, and moving image
- Narrative structures in media
- Lens-based image-making and workflow management
- Portfolio development
- Self-directed capstone design project
- Public exhibition of design work
Entry Requirements
Build towards these roles
Graphic DesignerBrand CreativePackaging DesignerMotion Graphics DesignerPublication DesignerIllustratorAdvertising CreativeInformation DesignerCreative DirectorContent CreatorDigital Marketing Specialist
