Evaluating Consumer Response
Food & Beverage
A course by
Massey University
An interactive short course combining theory and practical lessons on the why, who, what, where, and when of consumer product testing, available online or in-person at Manawatū campus.
NZ$782
inc GST
Enquire about international pricing
Core skills this course teaches
Apply quantitative techniques to consumer testing
Describe quantitative techniques for determining consumer liking and emotional response to food products.
Develop consumer questionnaires
Develop effective questionnaires for use with consumers.
About This Course
The Evaluating Consumer Response course provides a thorough introduction to consumer product testing, focusing on techniques to assess consumer liking and emotional response to food products. Designed as professional development for those in market research, quality assurance, and product development roles, the course links theory and hands-on learning and is available online at any time or in-person for groups. Participants gain practical experience with a variety of testing techniques, interactive resources, and access to Massey's Food Experience and Sensory Testing Laboratory.
Course Content
- Quantitative and qualitative techniques
- Rationale for consumer testing
- Measurement: preference, liking, emotional response, purchase intent, sensory attributes
- Consumer panel selection
- Planning and timing for consumer testing
- Use of interactive online learning materials, video presentations, and sensory booths
Entry Requirements
Recommended: Completion of Introduction to Sensory Evaluation short course
Build towards these roles
Market researcherQuality assurance assistant/managerProduct development specialistConsumer insights analyst
Build skills in these industries
Food & BeverageMarket ResearchQuality AssuranceProduct Development
