Advertising and Brand Creativity Major - Bachelor of Communication Studies
Media & Comms
A course by
AUT
Study advertising and brand creativity as part of the Bachelor of Communication Studies at AUT. Develop creative and strategic skills to create campaigns for real products and clients, work closely with industry, and graduate with a professional portfolio recognised by the advertising sector.
$ENQUIRE
Interested in this course? Enquire now for Domestic & International pricing
This course starts anytime
NZQA Level 7 Certification (360 Credits)
Advanced
1
2
3
4
5
6
7
8
9
10
$ENQUIRE
Interested in this course? Enquire now for Domestic & International pricing
This course starts anytime
NZQA Level 7 Certification (360 Credits)
Advanced
1
2
3
4
5
6
7
8
9
10
Core skills this course teaches
Develop professional advertising campaigns
Plan, create, and deliver advertising and brand campaigns for real clients across a range of media platforms.
Master copywriting and art direction
Gain creative skills in writing and visual direction for multiple advertising channels.
What You're Signing Up For
This major is the only New Zealand university degree teaching advertising creativity specifically at degree level. Students learn to create effective brand and product advertising campaigns across diverse media, guided by leading industry figures. The degree develops skills in ideation, art direction, copywriting, media strategy, visual and intercultural communication, and ethical media practice. Students gain industry exposure through guest speakers, live client briefs, and workplace experience, graduating with a portfolio suitable for roles like copywriter, art director, planner, or content creator.
Course Content
- Ideation and creative advertising strategies
- Art direction
- Copywriting (for print, radio, outdoor, TV, digital)
- Media technology and society
- Visual communication
- Collaborative practices
- Communication ethics
- Intercultural communication
- Media production studios
- Media, politics and citizenship
- Creative principles and strategy
- Advertising for social change
- Industry practice studio
- Professional portfolio development
- Client and agency industry briefs
What you need to know first
University Entrance or equivalent
Find these employment opportunities
Account director/plannerArt directorCopywriterDigital creative or strategistMedia buyer/plannerStrategic plannerWeb content creatorMarketing manager
