Digital Communication Major - Bachelor of Communication Studies
Media & Comms
A course by
AUT
Explore digital media communication, production, and strategy as part of AUT's Bachelor of Communication Studies. Gain practical experience in digital projects, media workflows, and creative storytelling.
In-person study
Face-to-face learning in a physical classroom setting
City Campus, Auckland
It will take a total of 3 years
Core skills this course teaches
Develop practical digital communication skills
Gain hands-on experience through projects covering websites, apps, video production, motion graphics, and online strategies.
Understand communication and media theory
Build foundational knowledge in communication theory, media technology, ethics, and the cultural/social impact of digital communication.
Execute digital projects across multiple platforms
What You're Signing Up For
The Digital Communication Major within AUT's Bachelor of Communication Studies prepares students for the fast-evolving world of digital media. Students develop practical skills in the design, creation, and strategy of digital communication. They work on projects involving websites, apps, video, motion graphics, and print media, building a strong portfolio. The major covers communication theory, media technology, interactive production, and critical strategic thinking to equip graduates for a range of industry roles.
Course Content
- Media production and communication theory
- Website and app project design and development
- Video and motion graphics production
- Strategic planning for digital media
- Visual and online communication
- Media ethics and intercultural communication
- Interactive and mobile media platforms
- Production cycles—from concept to final product
- Collaborative practices in media production
What you need to know first
University entrance qualification (NCEA, CIE, IB or equivalent)
Selection from a list of approved subjects
What sort of industry will this job lead to
Media and Communications
Digital Production
Creative Industries
Technology
Future employment opportunities might be
Digital strategist
Digital media project manager