Digital Communication Major - Bachelor of Communication Studies
Media & Comms
A course by
AUT
Develop digital media communication skills through hands-on projects across websites, apps, video, and motion graphics, preparing for a broad range of media and creative roles.
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Core skills this course teaches
Create digital media projects
Produce websites, app proposals, videos, and motion graphics suitable for a professional portfolio.
Strategic and critical thinking
Develop high-level critical and strategic planning skills for digital media, including video, audio, and online content.
About This Course
The Digital Communication major in AUT's Bachelor of Communication Studies immerses students in the principles and practices of contemporary digital media. Students work on a variety of digital projects, including websites, app concepts, videos, and print media, and learn to combine creativity with technical skills, strategy, and critical thinking. The major emphasises communication effectiveness, design, and storytelling in digital contexts, supported by production workflows and technology. Graduates are equipped for roles in digital strategy, web and interactive design, video production, UX/UI design, and other creative media fields.
Course Content
- Media communication and production workflows
- Critical and strategic thinking for digital media
- Video, audio and digital media management
- Production cycle management: idea to final product
- Website and app project development
- Interactive media for web and mobile
- Visual and motion graphics design
- Ethics, society, and intercultural communication
- Online and interactive communication
- Social media communication
- AI and media production
- User experience (UX) and user interface (UI) design
Build towards these roles
Digital StrategistDigital Media Project ManagerDigital Media ProducerDigital Video SpecialistInstructional Media DesignerInteractive Media ProducerMobile App DesignerMobile Content DeveloperMotion Graphics DesignerSpecial Effects DesignerProduction Assistant
