Public Relations Major - Bachelor of Communication Studies
Media & Comms
A course by
AUT
Study public relations at AUT and embark on an exciting career where every day promises to be different. Get real PR experience and make industry connections during your studies for a career in communication and PR.
$ENQUIRE
Interested in this course? Enquire now for Domestic & International pricing
This course starts anytime
NZQA Level 7 Certification (360 Credits)
Advanced
1
2
3
4
5
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7
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9
10
$ENQUIRE
Interested in this course? Enquire now for Domestic & International pricing
This course starts anytime
NZQA Level 7 Certification (360 Credits)
Advanced
1
2
3
4
5
6
7
8
9
10
Core skills this course teaches
Develop and implement effective public relations strategies
Plan, execute, and evaluate PR campaigns using contemporary theory, research, and industry best practice.
Apply communication and media theories
Demonstrate understanding of key media and communication theories relevant to public relations, media ethics, and intercultural communication.
What You're Signing Up For
The Public Relations major in the Bachelor of Communication Studies at AUT prepares students for dynamic PR careers in a variety of organisations. The programme combines foundational studies in communication and media with specialist PR topics like reputation management, strategic messaging, and digital public relations. Students get the opportunity to work with real clients through a student-run consultancy, participate in industry field trips, undertake paid internships, and build wide-ranging professional networks. Accredited by the Public Relations Society of America and supported by PRINZ, the degree is industry-oriented and includes practical training to ensure graduates are work-ready.
Course Content
- Reputation management
- Relationship management
- Strategic communication and messaging
- Communication in business and political environments
- Persuasion and negotiation
- Sponsorship and promotion
- Internal communication
- Social media strategies
- Moral philosophy and ethics
- Multimedia in PR campaigns
- Political and election campaigns
- Strategic communication planning
- Digital public relations
- Industry projects with real clients
- Student-run PR consultancy experience
What you need to know first
University Entrance
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