Bachelor of Communication – BC
Media & Comms
A course by
Massey University
Become a well-rounded, innovative communication specialist with Massey’s Bachelor of Communication. This qualification integrates communications, media, journalism, expressive arts, digital marketing, business, and strategy to make graduates highly employable.
NZ$8,420
inc GST
Enquire about international pricing
Core skills this course teaches
Develop advanced written and oral communication skills
Graduates will have strong written, oral, visual, and interpersonal communication abilities for various audiences and purposes, including digital environments.
Apply theory to real-world practice
Ability to create media strategies, marketing content, documentaries, scripts, performances, speeches, and other outputs to solve practical communication challenges.
About This Course
Massey University’s Bachelor of Communication is a unique degree in Aotearoa New Zealand covering both business and arts aspects of communication. Students develop creative, technological, analytical, and language skills, applying learning to real-world projects in marketing, journalism, public relations, media, and expressive arts. Internationally recognised, the programme prepares graduates for diverse roles across the communication sector with opportunities for advanced study and practical specialisations. The degree is ACEJMC-accredited and highly ranked internationally for communication and media studies.
Course Content
- Communication Theory and Practice
- Introduction to Marketing
- Media and Society
- Language and Communication
- Media Skills
- Introduction to Journalism
- Tū Kupu: Writing and Inquiry
- Creative Communication
- Core business and arts communication courses
- Majors: Applied Communication, Digital Marketing, Expressive Arts, Media Studies, Journalism, Linguistics, Public Relations
- Minors: Options include above majors and International Languages (Spanish, Mandarin, French, Japanese)
- Electives from a wide range of communication and media subjects
Entry Requirements
University entrance as per Massey University admission regulations.
Build towards these roles
Writing, editing, publishing or researchingJournalism and news media rolesMarketing, advertising, promotion, and brand managementPublic relations and public affairsMedia production, directing, film and theatre productionSocial media managementProject and organisational managementCommunication consultingEvent managementArts administration and academia
