Bachelor of Professional Communication
Media & Comms
A course by
SIT
Develop into an effective communicator with skills applicable across industries. This degree equips you to analyse complex situations, implement impactful communication strategies, and develop advanced communication practices.
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NZQA Level 7 Certification (360 Credits)
Advanced
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Core skills this course teaches
Analyse and manage complex communication situations
Graduates will be able to analyse complex scenarios and implement appropriate communication strategies and tactics.
Demonstrate advanced oral and written communication
Graduates will produce well-researched, clear, and effective verbal and written communications suitable for various audiences and purposes.
About This Course
The Bachelor of Professional Communication provides students with theoretical knowledge and practical skills for a wide range of communications and media-related careers. Students learn to be effective communicators, researchers, writers, and leaders, covering principles of communication, cultural practices, ethics, legal and business principles, media policy, and applying these in professional environments. The programme prepares graduates for roles in corporate, government, and media sectors, as well as upskilling those already employed in communications roles.
Course Content
- Principles of communication
- Cultural practices in media communication
- Communication law and ethics
- Journalism (news writing, interviewing, reporting)
- Visual communication
- Writing and editing
- Corporate and public sector communication strategies
- Media studies and digital technologies
- Marketing communication
- Cross cultural communication
- Corporate social responsibility
- Change communication
- Crisis and emergency communication
- Public relations
- Leadership and influence
- Research methods and research project
Entry Requirements
University Entrance: NCEA Level 3 with 14 credits in three approved subjects
Build towards these roles
Communications advisorPublic relations specialistJournalistCorporate communications managerMedia liaisonGovernment communications officer
Build skills in these industries
CommunicationsPublic relations
