Postgraduate Certificate in Strategic Communication
Media & Comms
A course by
UC Online
Gain practical tools and proven strategies for designing ethical, effective campaigns that connect organisations with their communities. Study part-time online for one year to earn the Postgraduate Certificate in Strategic Communication from UC Online.
NZ$4,340
inc GST
Enquire about international pricing
Core skills this course teaches
Explain and apply core strategic communication theories
Understand key theoretical concepts underpinning strategic communication and relate them to real-world case studies.
Critically evaluate communication campaigns and efforts
Assess and critique organisational communication practices, including campaign success and stakeholder engagement.
About This Course
The Postgraduate Certificate in Strategic Communication at UC Online offers a flexible, fully online programme designed for professionals seeking advanced knowledge and skills in communication strategy. Students learn to influence diverse audiences and create impactful, ethical communication campaigns across sectors including non-profits, government, business, and community groups. The qualification is structured as four nine-week courses, and serves as a direct pathway to a Postgraduate Diploma or Master of Strategic Communication.
Course Content
- Strategic communication theory and practice
- Organisational identity and change
- Publics, stakeholders, and audience engagement
- Equity, diversity, and inclusion in communication
- Media campaign planning and data analysis
- Developing campaign goals, strategies, and objectives
- Ethics in communication and use of emerging technologies
- Campaign messaging, tactics, and pitching
- Campaign evaluation methodologies
Entry Requirements
A bachelor's degree with a grade average of B or higher
A bachelor's degree plus at least three years of relevant work experience
Build towards these roles
Strategic communications specialistCampaign managerPublic relations consultantMedia adviserCorporate communication professionalCommunications officer
Build skills in these industries
CommunicationMedia
