Bachelor of Communication
Media & Comms
A course by
University of Waikato
Master digital storytelling and learn how to create engaging content with Waikato's Bachelor of Communication. Gain industry-relevant multimedia skills for a career in media, communication, and creative industries.
In-person study
Face-to-face learning in a physical classroom setting
Hamilton, Hamilton
It will take a total of 3 years
Core skills this course teaches
Problem-solve
Ability to research and analyse communication situations, make recommendations, and develop strategies for effective communication.
Reflect
Apply reflexive practices using communication theory to learn from and guide professional action.
Engage
Build and maintain sustainable relationships, demonstrate ethical and socially responsible communication in diverse contexts.
What You're Signing Up For
The Bachelor of Communication at the University of Waikato equips students with the skills required to become communication specialists in various creative and digital industries. Blending arts, design, and management, this degree develops critical media, storytelling, and technology competencies through practical learning and real-world experience. Majors include Applied Digital Communication, Creative Media, Public Relations, Marketing, and Media Production, preparing graduates for dynamic careers in media, marketing, public relations, and digital content creation.
Course Content
- Digital storytelling and media creation
- Websites and mobile app design
- TV, film, and podcast production
- Social media and digital marketing campaign development
- Game and VR experience design
- User-centred design and technical skills
- Communication principles, ethics, and competencies
- Communication in digital and organisational contexts
- Portfolio development with applied projects
- Intercultural and ethical communication practices
- Professional communication consulting project
What you need to know first
NCEA University Entrance (or equivalent university entrance qualifications)
What sort of industry will this job lead to
Media
Creative Industries
Marketing
Public Relations
Digital Communication
Future employment opportunities might be
Brand and campaign manager