Bachelor of Communication
Media & Comms
A course by
University of Waikato
Master digital storytelling and learn how to create engaging content with Waikato's Bachelor of Communication. Gain industry-relevant multimedia skills for a career in media, communication, and creative industries.
NZ$9,534
inc GST
Enquire about international pricing
Core skills this course teaches
Problem-solve
Ability to research and analyse communication situations, make recommendations, and develop strategies for effective communication.
Reflect
Apply reflexive practices using communication theory to learn from and guide professional action.
About This Course
The Bachelor of Communication at the University of Waikato equips students with the skills required to become communication specialists in various creative and digital industries. Blending arts, design, and management, this degree develops critical media, storytelling, and technology competencies through practical learning and real-world experience. Majors include Applied Digital Communication, Creative Media, Public Relations, Marketing, and Media Production, preparing graduates for dynamic careers in media, marketing, public relations, and digital content creation.
Course Content
- Digital storytelling and media creation
- Websites and mobile app design
- TV, film, and podcast production
- Social media and digital marketing campaign development
- Game and VR experience design
- User-centred design and technical skills
- Communication principles, ethics, and competencies
- Communication in digital and organisational contexts
- Portfolio development with applied projects
- Intercultural and ethical communication practices
- Professional communication consulting project
Entry Requirements
NCEA University Entrance (or equivalent university entrance qualifications)
Build towards these roles
Brand and campaign managerCommunications advisorCreative Art DirectorDigital content writerDigital marketing specialistEvents managerFilm or television producerGame designerMarketing executiveMobile App DesignerMultimedia journalist
