Bachelor of Communication Studies with Honours
Media & Comms
A course by
University of Waikato
A one-year honours degree to deepen your expertise in communication, specialising in Public Relations, Marketing, or Management Communication, with advanced research skills development.
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Core skills this course teaches
Advanced Communication Knowledge
Demonstrate advanced knowledge in communication theory and practice in a specialist area.
Analytical and Research Skills
Undertake and apply advanced analytical thinking and research capabilities to address complex issues.
About This Course
Take your communication expertise to the next level with the Bachelor of Communication Studies with Honours (BCS(Hons)) at the University of Waikato. This intensive one-year programme combines advanced coursework and research in communication with pathways in Marketing, Public Relations, or Management Communication. The degree offers a competitive edge in the job market and prepares graduates for further postgraduate research, with skills in strategic thinking, analysis, and evidence-based problem solving for complex professional environments.
Course Content
- Specialist subject papers in Marketing, Public Relations, or Leadership/Management Communication
- Research dissertation (at least 30 points)
- Elective papers from other subjects (up to 30 points)
- Advanced communication theory and policy insights
- Analytical, persuasive, and strategic communication
- Research methods in communication
Entry Requirements
Bachelor of Communication (BC) or equivalent qualification with at least a B grade average across 300-level papers
Must meet prerequisites for graduate study in desired major subject
Build towards these roles
Business/community/political leaderBusiness development managerChange management specialistCommunications and engagement managerCommunications advisorDigital marketing specialistEvents and sponsorship managerInternal communications advisorInternational marketing analystLeadership & organisational development trainer
