Bachelor of Communication
Media & Comms
A course by
Wintec
A future-focused degree covering media communication, content creation, campaign delivery, marketing, and critical thinking, with endorsements in Creative Media and Digital Marketing. Prepares graduates for a wide range of communication, media, and creative roles.
In-person study
Face-to-face learning in a physical classroom setting
Hamilton City Campus, Hamilton
It will take a total of 3 years
This course requires 40 hours per week
Core skills this course teaches
Develop advanced communication skills
Gain proficiency in writing, multimedia storytelling, and articulating messages across a variety of digital channels.
Create and deliver content and campaigns
Design and implement engaging content and marketing campaigns using industry-standard digital tools and strategies.
Build industry experience and portfolio
Work with real clients and undertake professional practice, including internships and project-based learning, to develop a robust portfolio.
What You're Signing Up For
The Bachelor of Communication at Wintec equips students with skills in storytelling, digital marketing, media production, and campaign management. It combines theory with extensive practical learning including work-integrated projects, internships, and industry engagement. The programme offers specialisations in Creative Media or Digital Marketing, allowing further skills development in line with students' interests and career aspirations. Graduates develop strong communication, creative and analytical skills alongside a professional network and portfolio.
Course Content
- Core communication modules (writing, multimedia storytelling, digital marketing, campaign delivery)
- Critical Methods (critical thinking in communication, art practice in social/cultural contexts)
- Professional Practice (industry experience, internships, career development)
- Creative Media specialisation (media production, creative research, photography, video production)
- Digital Marketing specialisation (social media, brand strategy, campaign management, analytics)
- Project-based learning and client-based assignments
- Collaboration with other creative disciplines
- Range of electives (graphic design, photography, sound, web publishing, advertising, journalism, visual communication, performing arts)
- Option to complete NZ Diploma of Journalism concurrently
What you need to know first
NCEA Level 3 with 60 credits at Level 3 or above and 20 credits at Level 2 or above, including 14 credits in three approved subjects (including a Language Rich subject), Literacy (10 credits at Level 2 or above), and Numeracy (10 credits at Level 1 or above); or
What sort of industry will this job lead to
Communications
Media
Digital Marketing
Creative Industries
Future employment opportunities might be
Communication advisor
Content creator