Marketing Specialisation - Bachelor of Business (Honours)
Sales & Marketing
A course by
AUT
Advance your marketing expertise with a focused, research-driven Honours degree. Learn from internationally recognised experts and engage with real-world marketing issues.
$ENQUIRE
Interested in this course? Enquire now for Domestic & International pricing
This course starts anytime
NZQA Level 8 Certification (120 Credits)
Post Grad
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$ENQUIRE
Interested in this course? Enquire now for Domestic & International pricing
This course starts anytime
NZQA Level 8 Certification (120 Credits)
Post Grad
1
2
3
4
5
6
7
8
9
10
Core skills this course teaches
Advanced understanding of marketing issues
Develop in-depth knowledge of current and emerging marketing topics through research and specialist coursework.
Research skills
Gain expertise in qualitative and quantitative research methods relevant to the marketing discipline.
What You're Signing Up For
Through the Marketing specialisation in the Bachelor of Business (Honours), you will investigate an area of your interest and deepen your knowledge of current marketing issues. AUT’s programme features research-active academic staff, regular seminars, and strong industry ties that provide access to relevant data and contemporary business challenges. The programme includes specialist marketing and research methods courses, culminating in an independent dissertation. Students will develop scholarly and practical skills, preparing them for further study or professional roles in marketing.
Course Content
- MKTG806 Consumption and Consumer Behaviour
- RETL803 Shopping Environment Studies
- BUSS823 Qualitative Research Design and Analysis
- BUSS824 Quantitative Research Design and Analysis
- BUSS997 Dissertation
What you need to know first
Bachelor's degree in business or commerce, or equivalent
Typically requires a strong academic record (e.g., B- grade average or higher)
