Bachelor of Business (Honours) – Marketing Specialisation
Sales & Marketing
A course by
AUT
Advance your marketing expertise and research skills with the Bachelor of Business (Honours) in Marketing at AUT, designed for high-achieving business graduates.
In-person study
Face-to-face learning in a physical classroom setting
City Campus, Auckland
It will take a total of 1 year
Core skills this course teaches
Specialised knowledge in marketing
Develop advanced knowledge of marketing concepts, consumer behaviour, and shopping environments.
Research methodology expertise
Gain expertise in qualitative and quantitative research design and analysis methods applicable to business research.
Independent research skills
Demonstrate ability to conduct, present, and interpret independent research in the marketing field.
What You're Signing Up For
Through the Marketing specialisation in the Bachelor of Business (Honours), you can investigate an area of personal interest and enhance your knowledge of current marketing issues. The programme features internationally recognised teaching staff, access to industry data, and an interactive and research-focused environment. Students complete core marketing courses, a strong research methods component, and a substantial research dissertation.
Course Content
- MKTG806: Consumption and Consumer Behaviour
- RETL803: Shopping Environment Studies
- BUSS823: Qualitative Research Design and Analysis
- BUSS824: Quantitative Research Design and Analysis
- BUSS997: Dissertation
What you need to know first
A Bachelor of Business or equivalent degree, normally with at least a B grade average in relevant courses.
What sort of industry will this job lead to
Marketing
Business
Retail
Consumer Analytics
Future employment opportunities might be
Marketing analyst
Market researcher