Sales & Marketing
A course by
AUT
Advance your marketing expertise and research skills with the Bachelor of Business (Honours) in Marketing at AUT, designed for high-achieving business graduates.
In-person study
Face-to-face learning in a physical classroom setting
City Campus, Auckland
It will take a total of 1 year

Develop advanced knowledge of marketing concepts, consumer behaviour, and shopping environments.

Gain expertise in qualitative and quantitative research design and analysis methods applicable to business research.

Demonstrate ability to conduct, present, and interpret independent research in the marketing field.
Through the Marketing specialisation in the Bachelor of Business (Honours), you can investigate an area of personal interest and enhance your knowledge of current marketing issues. The programme features internationally recognised teaching staff, access to industry data, and an interactive and research-focused environment. Students complete core marketing courses, a strong research methods component, and a substantial research dissertation.
What you need to know first
A Bachelor of Business or equivalent degree, normally with at least a B grade average in relevant courses.

Marketing
Business
Retail
Consumer Analytics

Marketing analyst
Market researcher
Sales & Marketing
A course by
AUT
Advance your marketing expertise and research skills with the Bachelor of Business (Honours) in Marketing at AUT, designed for high-achieving business graduates.
In-person study
Face-to-face learning in a physical classroom setting
City Campus, Auckland
It will take a total of 1 year

Develop advanced knowledge of marketing concepts, consumer behaviour, and shopping environments.

Gain expertise in qualitative and quantitative research design and analysis methods applicable to business research.

Demonstrate ability to conduct, present, and interpret independent research in the marketing field.
Through the Marketing specialisation in the Bachelor of Business (Honours), you can investigate an area of personal interest and enhance your knowledge of current marketing issues. The programme features internationally recognised teaching staff, access to industry data, and an interactive and research-focused environment. Students complete core marketing courses, a strong research methods component, and a substantial research dissertation.
What you need to know first
A Bachelor of Business or equivalent degree, normally with at least a B grade average in relevant courses.

Marketing
Business
Retail
Consumer Analytics

Marketing analyst
Market researcher
Brand manager
Consumer insights specialist
Academic or applied business researcher
Brand manager
Consumer insights specialist
Academic or applied business researcher