Master of Marketing
Sales & Marketing
A course by
AUT
Develop advanced marketing expertise with AUT’s Master of Marketing. Gain digital, creative, and strategic marketing skills suitable for graduate roles in a fast-evolving field.
NZ$27,641
inc GST
Enquire about international pricing
Core skills this course teaches
Develop advanced marketing expertise
Gain in-depth skills to analyse, strategise, and engage diverse audiences through innovative and responsible marketing practices.
Build expertise in digital marketing and analytics
Develop digital fluency and the ability to use analytics in market research and branding, supporting business decisions.
About This Course
The Master of Marketing at AUT is designed for those aiming to advance their expertise in marketing and enter professional roles within the sector. The programme is suitable for graduates from any bachelor’s discipline and focuses on digital fluency, creative ideation, design thinking, data and intelligence analysis, brand strategy, and disruptive practices. Study full-time or part-time, with the flexibility to shape your programme around your commitments. The Master of Marketing prepares you to analyse, strategise, and engage audiences using innovative, responsible marketing practices to address domestic and global challenges.
Course Content
- Applied Business Research and Communication Skills
- Business Analytics 1: Understanding and Visualising Data
- Marketing Concepts and Tactics
- Market Intelligence
- Digital Marketing Architecture
- Marketing for Disruption
- Brand and Identity
- Creative Ideation and Innovation
- Strategic Digital Marketing
- Applied Marketing Project
Entry Requirements
Bachelor’s degree (any discipline) with a B- grade average or higher in level 7 courses or equivalent
Build towards these roles
Marketing managerSales managerBrand managerBusiness development managerMarket analyst
Build skills in these industries
MarketingSalesBusiness Development
