Postgraduate Diploma in Marketing
Sales & Marketing
A course by
AUT
Develop an understanding of key marketing principles in as little as eight months with the Postgraduate Diploma in Marketing.
In-person study
Face-to-face learning in a physical classroom setting
City Campus, Auckland
It will take a total of 35 weeks
Core skills this course teaches
Develop professional marketing skills
Gain knowledge and skills required for a professional marketing role, including analysis, strategy, digital tools, and branding.
Understand key marketing principles
Build a solid foundation in essential marketing concepts, tactics, and practices relevant to modern business environments.
Apply data analytics in marketing
Utilize business analytics for understanding, visualising data, and making informed marketing decisions.
What You're Signing Up For
The Postgraduate Diploma in Marketing at AUT enables students with a bachelor’s degree in any field to study marketing at a postgraduate level. In as little as eight months, you will develop the knowledge, understanding, and skills required for a professional marketing role. The programme covers subjects such as marketing concepts, data analytics, digital marketing, branding, and innovation, and is designed for both full-time and part-time study.
Course Content
- Applied Business Research and Communication Skills
- Business Analytics 1: Understanding and Visualising Data
- Marketing Concepts and Tactics
- Market Intelligence
- Digital Marketing Architecture
- Marketing for Disruption
- Brand and Identity
- Creative Ideation and Innovation
- Strategic Digital Marketing
What you need to know first
A completed bachelor's degree in any discipline.
For international students: A three- or four-year bachelor's degree (depending on country), with country-specific minimum grades.
What sort of industry will this job lead to
Business
Marketing
Sales
Future employment opportunities might be
Marketing manager
Brand manager
Market analyst
Digital marketing specialist