Postgraduate Diploma in Marketing
Sales & Marketing
A course by
AUT
Develop an understanding of key marketing principles in as little as eight months with the Postgraduate Diploma in Marketing at AUT.
NZ$27,641
inc GST
Enquire about international pricing
Core skills this course teaches
Apply advanced marketing principles
Graduates will demonstrate a sound understanding of advanced marketing concepts and strategies, suitable for modern business environments.
Analyse and interpret business data
Ability to use business analytics tools and techniques to support marketing decisions and strategies.
About This Course
The Postgraduate Diploma in Marketing is designed for graduates from any discipline who wish to upskill in marketing at a postgraduate level. In as little as eight months of full-time study (or part-time equivalent), students gain essential marketing knowledge, understanding, and skills for a professional role. The programme requires completion of 120 points from selected Level 8 marketing and business courses, covers core topics from marketing concepts and data analytics to digital architecture and innovation, and offers a pathway to further Masters or PhD study. Flexible structure allows working professionals to study part-time.
Course Content
- Applied Business Research and Communication Skills
- Business Analytics 1: Understanding and Visualising Data
- Marketing Concepts and Tactics
- Market Intelligence
- Digital Marketing Architecture
- Marketing for Disruption
- Brand and Identity
- Creative Ideation and Innovation
- Strategic Digital Marketing
Entry Requirements
Completed a bachelor’s degree (any discipline)
Build towards these roles
Marketing executiveDigital marketing specialistMarket analystBrand manager
Build skills in these industries
MarketingBusinessDigital MarketingBrand Management
