Bachelor of Agribusiness and Food Marketing
Sales & Marketing
A course by
Lincoln University
Gain specialist skills in food marketing and agribusiness. This degree prepares you for a wide variety of roles across the food production, agribusiness, and marketing sectors in New Zealand and globally.
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Core skills this course teaches
Comprehensive understanding of agribusiness and food value chains
Develop broad and deep knowledge relevant to the different stages of global agribusiness and food value chains, including production, marketing, and management.
Application of marketing theory and practice
About This Course
The Bachelor of Agribusiness and Food Marketing cultivates expertise in food production systems, marketing strategies, agribusiness management, and innovation. With a strong practical focus, including an 18-week work requirement, graduates are equipped to pursue careers in food marketing, product development, logistics, supply chain management, and more across the agrifood value chain.
Course Content
- Supplier management
- Product sourcing and development
- Food production systems
- Marketing strategies for food and agribusiness
- Global agribusiness value chains
- Food quality and safety
- Logistics and supply chain management
- Financial information for business
- Economies and markets
- Statistics for business
- Consumer behaviour
- Innovation in food products
- Integrated agribusiness and food marketing strategy
- Sustainability in agrifood systems
- Cultural perspectives in agribusiness
Entry Requirements
University Entrance through NCEA or an approved, equivalent qualification.
Build towards these roles
Food marketing and communicationsProduct development and innovationLogistics and supply chain managementBusiness development in dairy, meat, wine, horticulture, and arable industriesSales and sales managementCustomer service in food and agribusiness sectors
Build skills in these industries
Agribusiness
