Bachelor of Commerce - Marketing Major
Sales & Marketing
A course by
Lincoln University
Prepare for a career in marketing with a comprehensive Bachelor of Commerce (Marketing Major) degree focused on brand strategy, consumer behaviour, and real-world marketing experience.
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Core skills this course teaches
Understand roles in global value chains
Explain the importance and role of global value chains, and the contribution of commerce disciplines in business strategy and value creation.
Apply marketing theories and principles
Comprehend and critically apply foundational marketing theories, concepts, and practical principles and processes.
About This Course
The Bachelor of Commerce (Marketing Major) fosters analytical and professional skills for careers in marketing. Students learn how products are developed and positioned, study consumer behaviour, and develop judgement for strategic business decisions. The programme includes a real-world marketing research project and covers the ethical, social, and environmental context of marketing.
Course Content
- Product design, creation, and market introduction
- Consumer behaviour and purchase motivation
- Marketing research project
- Market segmentation and product positioning
- Marketing theory and practical principles
- Commercial law
- Economics and global value chains
- Principles of management
- Financial information for business
- Social marketing and ethics
- Promotion and branding
- Sales management
- Services marketing
Entry Requirements
University Entrance through NCEA or approved equivalent qualification.
Build towards these roles
Market AdvisorBrand AnalystMarketing ManagerSales Development ManagerSales ManagerStrategic Marketing ManagementEvent MarketerMedia Planner
