Graduate Diploma in Marketing
Sales & Marketing
A course by
NMIT
A one-year (full-time) or part-time graduate diploma designed for those with a degree or extensive business experience wishing to specialise in marketing at an advanced undergraduate level.
NZ$8,566
inc GST
Enquire about international pricing
Core skills this course teaches
Demonstrate and apply core business competences
Exhibit critical thinking, decision making, negotiation, presentation and problem solving skills, and manage self and others in business contexts.
Research and evaluate business information
Assess and critically evaluate relevant business information and communicate it effectively both in writing and verbally.
About This Course
The Graduate Diploma in Marketing at NMIT (Te Pūkenga) enables students with a prior degree or substantial business experience to specialise in marketing. This qualification equips graduates with advanced marketing knowledge and professional business skills, preparing them for immediate roles in diverse marketing functions. The programme includes compulsory courses in marketing management, research methods, strategic management, and buyer behaviour, with electives in areas such as operations, HR, and project management. Classes are run face-to-face in Nelson and via video link in Marlborough.
Course Content
- Research Methods
- Marketing Management
- Marketing Applications
- Sales Management
- Integrated Marketing Communications
- Strategic Marketing Management
- Buyer Behaviour and Marketing Research
- Advanced Business Project
- Advanced Operations Management (elective)
- Advanced Human Resource Management (elective)
- Strategic Management (elective)
- Project Management (elective)
Entry Requirements
Bachelor’s degree in any discipline.
Build towards these roles
Marketing ManagerMarketing AssistantCustomer Operations SpecialistCustomer Support EngineerCustomer Experience SpecialistQuality Programme OfficerOnline Communications OfficerDigital Marketing Specialist
