Graduate Diploma in Marketing
Sales & Marketing
A course by
NMIT
A one-year (full-time) or part-time graduate diploma designed for those with a degree or extensive business experience wishing to specialise in marketing at an advanced undergraduate level.
Blended study
This is a mix of online learning & face-to-face sessions
Available in 2 locations
It will take a total of 34 weeks
Core skills this course teaches
Demonstrate and apply core business competences
Exhibit critical thinking, decision making, negotiation, presentation and problem solving skills, and manage self and others in business contexts.
Research and evaluate business information
Assess and critically evaluate relevant business information and communicate it effectively both in writing and verbally.
Evaluate and adopt decision-making approaches
What You're Signing Up For
The Graduate Diploma in Marketing at NMIT (Te Pūkenga) enables students with a prior degree or substantial business experience to specialise in marketing. This qualification equips graduates with advanced marketing knowledge and professional business skills, preparing them for immediate roles in diverse marketing functions. The programme includes compulsory courses in marketing management, research methods, strategic management, and buyer behaviour, with electives in areas such as operations, HR, and project management. Classes are run face-to-face in Nelson and via video link in Marlborough.
Course Content
- Research Methods
- Marketing Management
- Marketing Applications
- Sales Management
- Integrated Marketing Communications
- Strategic Marketing Management
- Buyer Behaviour and Marketing Research
- Advanced Business Project
- Advanced Operations Management (elective)
- Advanced Human Resource Management (elective)
- Strategic Management (elective)
- Project Management (elective)
What you need to know first
Bachelor’s degree in any discipline.
What sort of industry will this job lead to
Marketing
Sales
Business
Future employment opportunities might be
Marketing Manager
Marketing Assistant
Customer Operations Specialist