Content Creation for Social Media
Sales & Marketing
A course by
New Zealand Institute of Education
A 100% online, self-paced short course teaching practical skills in social media content creation, including video production, image creation, use of free tools, and scheduling strategies to engage audiences and grow brands.
Online study
Flexible online learning from anywhere
It will take a total of 4 weeks
Core skills this course teaches
Video Content Creation Skills
Create engaging, high-quality videos for social media using proper camera, lighting, and editing techniques.
Image and Graphic Design Skills
Produce compelling images aligned with brand style using photography and design tools.
Use of Digital Tools
Utilize free tools and resources for video production, image editing, and content enhancement effectively.
What You're Signing Up For
NZIE's Content Creation for Social Media course guides learners in content marketing across various social media platforms using accessible tools and practical techniques. It covers video and image content creation, use of free digital resources, hands-on exercises, social media scheduling, and strategies to promote personal brands or businesses. The course is suitable for marketers, influencers, business owners, freelancers, and aspiring professionals wanting to enhance digital marketing credentials. The delivery is fully online with flexible pacing and includes quizzes and a certificate upon completion.
Course Content
- Master Video Content Creation: Techniques for producing high-quality social media videos including camera work, lighting, and editing.
- Eye-catching Images: Using photography and graphic design tools to create branded visuals.
- Free Tools for Content Enhancement: Instruction on leveraging free video, photo, and music libraries and editing software (Canva, Shotcut, Da Vinci Resolve).
- Different Types of Content for Each Platform: Effective use of images, video, text, and interactive posts tailored to platform.
- Hands-on Content Creation: Interactive exercises to develop personal content style.
- Social Media Scheduling Strategy: Developing a content calendar and identifying optimal posting times.
- Measurement and Promotion: Creating content strategies, measuring results, and promoting brands on social media.
What sort of industry will this job lead to
Digital Marketing
Social Media Marketing
Future employment opportunities might be
Social media marketer
Content creator
Digital marketing professional
Small business marketing specialist