Diploma in Social Media Marketing and Content Creation (Level 5)
A hands-on, NZQA Level 5 diploma designed for practical learners wanting real industry-ready skills in social media, content creation, and digital marketing, culminating in a portfolio of over 30 finished works and strong graduate outcomes.
NZ$10,985
inc GST
Enquire about international pricing
Core skills this course teaches
Content Creation Mastery
Plan, create, and publish content across major digital and social platforms, applying design and creative principles to reach diverse audiences.
Digital Campaign Execution
Run and optimise paid and organic social media campaigns using current industry tools, reporting frameworks, and performance tracking.
About This Course
The Diploma in Social Media Marketing and Content Creation (Level 5) is a full NZQA-accredited programme designed for makers and doers who want to enter the world of social media, digital marketing, and content creation. With a focus on practical, hands-on learning, students plan, produce, and publish content using the same professional tools used in the industry. The learning model is portfolio-first, with assessments based on real output rather than exams or essays. You'll build content, manage campaigns, use current platforms and AI tools, and graduate with both a recognised qualification and more than 30 pieces of work to showcase. This fully online course is taught by industry experts and features live sessions, project-based tasks, and strong academic and pastoral support.
Course Content
- Authentic Content Creation: Trends, culture, accessibility, creative briefs, UGC, community management, copywriting, design principles, platform fundamentals.
- Digital Design for Social Media: Brand consistency, audience engagement, colour and typography, imagery, layout, Photoshop skills, intellectual property, copyright (AI focus).
- Video Production for Social Media: Scripting, filming, storyboarding, lighting, editing with Premiere Pro, sound/music, graphics, platform-specific delivery.
- Live Content Creation: Live streaming, podcasting, planning and pitching, real-time engagement, technical production, presentations, recording space setup.
- Social Media Future Technology: Use of AI (ChatGPT, Claude, others), prompt writing, generative/assistive AI, AI bias, image generation, automation vs AI, APIs, leveraging AI for job search.
- Paid Social Media Advertising: Paid media strategy, campaign setup and optimisation, platform ads, budgeting, content creation, affiliate/influencer approaches.
- Presenting Social Media Data: Performance tracking, analytics, ROI, data visualisation, reporting tools (Canva, Excel, PowerPoint, Illustrator), trends in analytics.
- Industry Project: Portfolio development, end-to-end campaign for a real business, target market/ persona development, content strategy improvement.
Build towards these roles
Social Media CoordinatorContent Marketing CoordinatorContent CreatorDigital Marketing SpecialistJunior Content ProducerJunior Brand AdvisorJunior Account ManagerSocial Media PlannerFreelance social media/content creator
