Social Media Marketing Strategy Course
Sales & Marketing
A course by
New Zealand Institute of Education
A 7-week online, NZQA-accredited micro-credential designed to develop your ability to create and implement effective social media marketing strategies across major platforms. Ideal for individuals and businesses aiming to improve their digital marketing impact.
NZ$980
inc GST
Enquire about international pricing
NZ$980
inc GST
Enquire about international pricing
Core skills this course teaches
Develop a comprehensive social media marketing strategy
Confidently design and implement a strategic plan tailored to specific business goals, integrating multiple social platforms and tools.
Analyse and optimise marketing activity
Perform gap analyses on current social media activity, identifying growth opportunities using analytics, competitor research, and campaign feedback.
What You're Signing Up For
NZIE’s Social Media Marketing Strategy Course provides practical, industry-driven learning for those looking to upskill in social media. Learn to create, manage, and engage with audiences on platforms like Instagram, Facebook, LinkedIn, Twitter, YouTube, Pinterest, and more. Gain skills in content creation, campaign management, metrics analytics, and strategic audience engagement. The course is suitable for business owners, marketers, NGOs, professionals, influencers, and anyone keen to harness the power of social media to grow business or career. Delivered via online evening classes and tutorial videos for maximum flexibility.
Course Content
- Social media fundamentals and strategy planning
- Paid and organic social media posting
- Social media etiquette
- Content creation for different platforms
- Audience demographic profiling
- Scheduling and strategic time planning
- Gap analysis for current social media marketing
- Competitor analysis and product demand
- A/B split testing for campaigns
- Measuring and reporting on campaign effectiveness
- Goal mapping for businesses
- Integrating social and existing marketing activity
- Target audience identification
- Platform selection strategy
- Developing engagement plans for target markets
What you need to know first
Employed or seeking employment in small to medium businesses or organisations
Find these employment opportunities
Social Media MarketerContent CreatorDigital Marketing AssistantMarketing CoordinatorFreelance Social Media SpecialistInfluencerMarketing Professional (upskilled)
