Social Media Marketing Strategy Course
Sales & Marketing
A course by
New Zealand Institute of Education
Develop a comprehensive social media strategy in 7 weeks and gain an NZQA-accredited micro-credential, learning how to create, manage, and implement effective social media marketing campaigns across key platforms.
Online study
Flexible online learning from anywhere
It will take a total of 7 weeks
This course requires 10 hours per week
Core skills this course teaches
Develop a complete social media strategy
Plan and create an actionable social media marketing strategy tailored to a specific business or organisation.
Understand platform best practices
Gain knowledge of key social platforms (Facebook, Instagram, LinkedIn, Pinterest, etc.), including their demographics, unique features, and etiquette.
Content creation and scheduling
Learn how to create effective content and schedule posts for maximum engagement, using both paid and organic strategies.
What You're Signing Up For
NZIE’s Social Media Strategy Course equips students to plan and execute strategic social media marketing across platforms such as Facebook, Instagram, LinkedIn, Pinterest, and more. Taught online over 7 weeks with live classes and tutorial videos, graduates leave with a practical marketing strategy tailored to their business or career goals. The curriculum covers content creation, campaign planning, advertising, social analytics, and performance measurement to elevate students’ marketing skills for immediate use in employment or entrepreneurship.
Course Content
- Social media channels assessment: Instagram, Facebook, TikTok, LinkedIn, Twitter, YouTube, Pinterest, etc.
- Content creation and planning
- Paid and organic posting
- Social media etiquette and platform best practices
- Scheduling and strategic time planning
- Audience demographic profiling
- Gap analysis: evaluating current marketing activity and trends
- Competitor and product demand review
- Strategy planning for social media marketing
- A/B split testing and campaign measurement
- Setting business goals for marketing
- Integrating social media with existing marketing
- Building and profiling social media audience
- Engagement and interaction planning
- Portfolio and strategy development
What you need to know first
What sort of industry will this job lead to
Digital Marketing
Marketing
Business
Social Media
Future employment opportunities might be
Social media marketing professional
Digital marketing specialist