Social Media Marketing Strategy Course
A 7-week online, NZQA-accredited micro-credential designed to develop your ability to create and implement effective social media marketing strategies across major platforms. Ideal for individuals and businesses aiming to improve their digital marketing impact.
NZ$980
inc GST
Enquire about international pricing
Online study
Flexible online learning from anywhere
It will take a total of 7 weeks
This course requires 10 hours per week
NZ$980
inc GST
Enquire about international pricing
Core skills this course teaches
Develop a comprehensive social media marketing strategy
Confidently design and implement a strategic plan tailored to specific business goals, integrating multiple social platforms and tools.
Analyse and optimise marketing activity
Perform gap analyses on current social media activity, identifying growth opportunities using analytics, competitor research, and campaign feedback.
Build hands-on skills in content and campaign management
Create platform-specific content, manage paid and organic marketing, and schedule posting for maximum audience engagement.
About This Course
NZIE’s Social Media Marketing Strategy Course provides practical, industry-driven learning for those looking to upskill in social media. Learn to create, manage, and engage with audiences on platforms like Instagram, Facebook, LinkedIn, Twitter, YouTube, Pinterest, and more. Gain skills in content creation, campaign management, metrics analytics, and strategic audience engagement. The course is suitable for business owners, marketers, NGOs, professionals, influencers, and anyone keen to harness the power of social media to grow business or career. Delivered via online evening classes and tutorial videos for maximum flexibility.
Course Content
- Social media fundamentals and strategy planning
- Paid and organic social media posting
- Social media etiquette
- Content creation for different platforms
- Audience demographic profiling
- Scheduling and strategic time planning
- Gap analysis for current social media marketing
- Competitor analysis and product demand
- A/B split testing for campaigns
- Measuring and reporting on campaign effectiveness
- Goal mapping for businesses
- Integrating social and existing marketing activity
- Target audience identification
- Platform selection strategy
- Developing engagement plans for target markets
Entry Requirements
Employed or seeking employment in small to medium businesses or organisations
Laptop or desktop computer
Good internet connection
Word processing and presentation programmes
Social media accounts for at least Facebook, Instagram, or Pinterest (optional)
Access to a business (real or virtual) to apply course learnings
Build towards these roles
Social Media MarketerContent CreatorDigital Marketing AssistantMarketing CoordinatorFreelance Social Media SpecialistInfluencerMarketing Professional (upskilled)
Build skills in these industries
MarketingBusinessDigital Media
